Social Media Investment: Instagram vs. Twitter | Samskriti

1
(No Transcript)
2
Instagram or Twitter How to Choose the Right
Platform for Your Social Media Investment?

• The most straightforward answer to the above
  question is Both. Twitter and Instagram serve
  different types of audiences with various
  demographic, cater to distinct purposes, and
  operate through diverse mediums. Ideally,
  incorporating both platforms into your social
  media strategy is highly beneficial. However,
  only some businesses possess the resources to
  equally focus on both platforms to yield a
  significant return on investment for time,
  effort, and money.
• Whether your business is B2B or B2C, your time
  and resources would be limited if youre starting
  out. Investing in multiple platforms would mean
  spreading yourself too thin across platforms
  leading to mediocre outcomes and stretched
  timelines.
• So, at Samskriti Business Solutions we advise
  businesses to concentrate our efforts on one
  platform, particularly in the initial phases of
  your business. But how do you pick the right
  platform to focus on? As a social media marketing
  agency in Hyderabad, this is the first question
  we solve for businesses who wish to maximize
  their social media budget and resources. If you
  are still looking for an answer to the question,
  this blog is here to help you.

3
Instagram or Twitter How to Choose the Right
Platform for Your Social Media Investment?

• Firstly, we quickly discern the difference
  between Instagram and Twitter in the context of
  social media marketing. Then, we give you a
  4-step process that helps you choose the right
  platform to focus your social media efforts.
• Twitter vs. Instagram Two Different Worlds of
  Social Media Marketing.
• Twitter and Instagram are the most widely used
  social media platforms, with teenagers young
  adults as their primary drivers and the
  similarities end there.
• Twitter is primarily a text-based platform, while
  Instagram is visual-driven. Conversely , the
  users of Twitter gravitate towards news updates,
  real-time current events, networking, political
  discourse, and even responsive customer service.
  Because Instagram thrives on visual storytelling,
  it captures the audiences passion for fashion,
  beauty, lifestyle, and wanderlust-inducing travel
  content. So, any niche that is driven by visual
  media thrives on Instagram.

4
Instagram or Twitter How to Choose the Right
Platform for Your Social Media Investment?

• Twitter vs. Instagram 4 Steps to Choose the
  Right Social Media Platform for Your Business
• 1. Business Industry
• Fashion brands, interior design firms,
  restaurants, and lifestyle apparel companies
  strategically target Instagram for their social
  media marketing efforts. They benefit from
  Instagrams visual storytelling capabilities by
  using captivating images, engaging videos, and
  behind-the-scenes glimpses to capture their
  audiences attention.
• Conversely, software services find their niche on
  Twitter due to the platforms aptitude for
  triggering and fostering interactive discussions.
  Here, announcements, product updates, QA
  sessions, and other networking activities take
  centre stage.
• 2. Target Audience
• Your contents effectiveness hinges on its reach
  to your intended audience. Hence, thoughtful
  consideration of audience demographics becomes
  essential when selecting a platform.

5
Instagram or Twitter How to Choose the Right
Platform for Your Social Media Investment?

• While both Instagram and Twitter predominantly
  attract teenagers and young adults, a crucial
  question you must answer is Who precisely holds
  the decision-making power for your products?
• If your target audience primarily comprises
  consumers who positively engage with visual
  content, Instagram naturally emerges as the
  obvious choice. But if your audience consists of
  decision-makers, professionals, and industry
  experts, Twitter becomes the more effective
  platform to reach and establish engagement with
  them.
• 3. Marketing Goals Competitor Analysis
• Instagram excels in cultivating brand awareness,
  forging emotional connections (B2C), and
  establishing robust visibility. In contrast,
  Twitter provides an excellent platform for
  enhancing engagement, initiating conversations
  about your business and its offerings, and
  gaining visibility through strategic partnerships.

6
Instagram or Twitter How to Choose the Right
Platform for Your Social Media Investment?

• Similarly, delving into competitors analysis is
  beneficial while crafting your social media plan.
  Understanding their positioning, metrics, and
  current status can provide invaluable insights
  into your target audience and help you establish
  benchmarks for your social media strategy.
• 4. Resource Capabilities
• If youre starting, theres a high probability
  that you might need more resources, making it
  challenging to focus on multiple platforms
  entirely. Specifically, Instagram demands
  diverse, high-quality graphic resources and solid
  visual storytelling capabilities for effective
  social media promotion. On the other hand,
  establishing a Twitter presence might necessitate
  a subject matter expert with adept writing skills
  if youre a software service provider.
• To summarize, a comprehensive understanding of
  your industry, target audience, and competitors
  can provide valuable insights into selecting the
  right social media platform for your business.
  Clearly defining your marketing goals and
  assessing available resources can refine your
  marketing strategy while optimizing ROI.

7
Instagram or Twitter How to Choose the Right
Platform for Your Social Media Investment?

• If Instagram and Twitter both provide adequate
  value to your social media marketing then you can
  always seek assistance from social media
  marketing agencies to focus on strengths, address
  weaknesses, and further enhance your effort
  without losing time.

8
(No Transcript)