Salesforce Runs Marketing Automation

1
Salesforce Runs Marketing Automation
2
INTRODUCTION
Salesforce's versatility aids sales, marketing,
and customer service through seamless integration
with diverse business tools. Highlights
Salesforce Marketing Cloud, facilitating customer
journey management and housing diverse marketing
elements.
3
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is a platform that
builds and manages customer journeys with its
built-in marketing components like content
builder, audience builder, journey builder,
personalization builder, analytics builder, and
marketing cloud connect.
4
COMPONENTS
Journey Builder
Content Builder
Crafts cross-platform journeys, leveraging
predictive insights for personalized content post
interactions.
Content Builder streamlines content management,
enhances targeting, and offers responsive
templates.
Audience Builder
Personalization Builder
Aggregate data, segment clients, uncover trends,
personalize messaging through purchase behavior
Utilizes predictive analytics, tailoring web and
email content.
Analytics Builder
Employs Salesforce Einstein AI for insights from
visitor behavior, aiding reporting
5
Salesforce Solutions for Business Challenges
Salesforce CRM provides easy tools that can
effectively address all the challenges faced by
sales teams such as poor customer service, lack
of knowledge and records, inability to track
customer data, and evaluate sales performance.
Salesforce CRM can be customized according to a
company's needs and can be used by any
department, regardless of the company's size or
existence period.
6
Marketing Cloud Connect
Marketing Cloud Connect enables you to collect
data from across the entire Customer Success
Platform and create a complete picture of each
customer and message across all channels and
devices with relevant content. You can create
seamless experiences for your customers,
employees, and partners.
7
Thank You!
www.websynergies.com