Why Personalised Content Is One of the Best Branding Solutions

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Why Personalised Content Is One of the Best
Branding Solutions

• https//goodmanlantern.com/

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Customers prefer brands that pay attention to
their unique wants and needs. They want to know
that brands listen to them. Personalisation can
help with this. Its a tactic that allows
marketers to contextualise their services and
messages for their customers. Personalised
content is a transition from generalised
communication to custom digital interactions.
Here, data serves as the foundation. Brands can
gather, test, and leverage information about
their consumers. This information can include a
breakdown of their demographics, interests, and
behaviours. Then, using these insights, companies
can develop more appealing campaigns,
communication, and experiences.
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Personalised communication is becoming quite
popular as it allows you to create more engaging
experiences. When customers are engaged, you
connect with them on a deeper level. Lets
explore why personalised branding solutions are
important. Well also dig into the benefits
content strategy services can offer.
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What Is Personalised Content?

• Personalised content is communication tailored to
  the needs and interests of an individual. It
  includes everything from custom emails to
  targeted product recommendations. Personalisation
  in branding solutions allows you to provide
  individualised experiences. In essence, its a
  good tool if you want to connect with your
  customers on a deeper level.

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Why Is Personalisation Important?

• Customers expect personalisation from the brands
  they interact with. A McKinsey study found that
  71 of customers expect companies to deliver
  personalised interactions. And 76 of consumers
  get frustrated when this doesnt happen. As such,
  offering personalised branding solutions helps
  you meet your customers expectations.
• While customised copy requires significant time
  and resources, its worth the extra effort.
  Customers reward businesses that offer
  custom-made content experiences with increased
  engagement and sales. In fact, 76 of consumers
  said that receiving personalised communications
  made them consider the brand. Simply put,
  customers are more likely to engage with content
  that resonates with them.

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4 Benefits of Personalised Branding Solutions
From Content Strategy Services

• 1. Better Customer Engagement
• In the same McKinsey study, 72 of customers said
  they expect businesses to recognise them as
  individuals and know their interests. Consumers
  associate custom content with positive
  experiences because they feel special. Sending
  your customers an email that checks in with them
  post-sale, or a social media message asking them
  to write a review, eventually generates positive
  perceptions of your brand.
• Content strategy services can help increase
  customer engagement. They help you offer
  customers custom communication thats relevant to
  them. As a result, your target audience is more
  likely to interact with the content. With
  personalised branding solutions, you can position
  your brand as thoughtful and attentive. This
  positive perception can surely be a useful
  competitive advantage in a crowded market.

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2. Improved ROI of Marketing Efforts

• Personalised branding solutions can help you
  increase your return on investment (ROI). This
  benefit applies to all content marketing
  campaigns. Content strategy services can research
  customer segments and target them. As a result,
  it increases conversion rates and improves ROI.

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Likewise, customers are more likely to use a
holiday sale coupon for a product in their wish
list than a generic coupon. The data supports
this as well. Personalisation drives performance
and improves customer outcomes. Companies that
grow faster drive 40 more of their revenue from
personalisation. This is compared to their
slower-growing counterparts. Customers are also
more likely to share personalised content. Think
about Spotifys viral marketing campaign, Spotify
Wrapped. Users get an overview of their music
listening habits from the past year, and many
share this unique data on social media. This kind
of personalised branding solution helps increase
brand awareness while boosting ROI.
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3. Better Customer Loyalty Personalised branding
solutions can play an influential role in
customer loyalty. With the correct content
strategy services, you can create comprehensive
customised interactions. As a result, these
interactions can help build more meaningful
relationships and strengthen customer loyalty.
Personalised communication can make customers
feel more connected with your brand. And custom
interactions can encourage them to buy again
after their first sale. It also inspires loyalty
over time and makes them less likely to turn to
other brands. In fact, 78 of consumers said
personalised content made them more likely to
repurchase.
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Also, you can use personalised communication to
reward loyal customers. By providing customers
with targeted content, you can show you care. If
customers feel valued, theyre more likely to
feel satisfied with custom interactions. They may
even refer your business to friends and family,
becoming brand ambassadors in their social
circles.
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4. Increased Revenue

• Content strategy services can also help increase
  revenue through personalised branding solutions.
  Companies that thrive in exhibiting client
  intimacy develop their revenue faster.

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According to research, personalisation results in
a 10-15 increase in sales. Depending on the
company and sector, that percentage can
eventually rise to 25. The benefits increase as
a business gets better at using data to increase
consumer intimacy and knowledge.
Personalisation is especially useful for B2C
businesses that are starting out. Content
strategy services can help establish a strong
relationship with your customers. You can do this
even with minimal data. You can create optimal
and tailored solutions to improve customer
outcomes. This strategy helps with greater
retention and loyalty and can lead to short-term
and long-term revenue.
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Lets Connect for Content Strategy Services and
Branding Solutions

• Goodman Lantern is a top-tier content strategy
  agency. We understand the importance of
  personalised communication for brands firsthand.
  Our team of experienced content strategy
  providers can particularly help you create
  personalised campaigns.
• We also offer a range of marketing services,
  including search engine optimisation (SEO) and
  social media strategy. Our team of experienced
  content strategists can help you create engaging
  and effective content, to build customer
  relationships and increase customer loyalty.
• Book a discovery call today, and well help you
  figure out your next steps!

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THANKYOU!

• Goodman Lantern

• Phone

• Email

• Website

• 1 9292993999

• hello_at_goodmanlantern.com

• https//goodmanlantern.com/