Testimonials

1
Grandmas words of wisdom
My 3 yr old granddaughter only wears cotton. Your
styles bring back memories of my childhood days,
and I want to see my granddaughter in one of your
delicately hand-made pin-tuck outfits.
In a heartfelt conversation, a grandmother shared
her sentiments as she placed an order for her 3-
year-old granddaughter. She expressed her desire
to see her grandchild dressed in delicately hand-
made pin-tuck outfits reminiscent of her own
childhood days. Surprisingly, our data revealed
that a
significant portion of our customers are
grandparents aged between 55 to 70 years, who have
witnessed the beauty of hand-made and slow
fashion.
Reflecting on these stories, we, the founders of
Purecloth.co, Dhiju and Nandini pondered on what
aspects of our brand resonated so deeply with
these grandparents. We were reminded of how our
own grandmothers added a personal touch through
hand embroidery, even on small items like
towels and handkerchiefs. Festivals and special
occasions were marked by the gifting of hand-
stitched and hand-embroidered treasures.
Neelu, a skilled grandmother and expert in sewing
and hand embroidery, stumbled upon
Purecloth.co at an exhibition. As she delicately
traced her fingers over the intricate hand
embroidery,
smocking, and vintage collars, she spoke about
her memories of crafting similar pieces for her
own
daughter. Holding each garment close to her
heart, Neelu envisioned her beloved grandchild,
Teena,
adorned in these hand-embroidered frocks. With
pride in her heart, Neelu made her purchase, eager
to not only gift these treasures but also pass
down the skills and traditions she envys in a
tangible
and meaningful way.
In the bygone days, stitching machines were a
common sight in almost every household, and basic
sewing skills were shared among family members.
Our grandparents recall a time when hand
stitching was a regular part of their lives, and
the memories associated with creating and
repairing
garments by hand hold a special place in their
hearts.
Another grandmother, Seetha Chitti, understood
the demands of her daughter's busy life. She
discovered Purecloth.co while attending her
granddaughter's school event and was captivated
by the
thoughtfully curated collection of organic and
naturally dyed frocks. The meticulous inside
finishes
and seam allowances caught her attention, and the
Grow-with-me feature resonated deeply with her
values of quality and longevity. Seetha wasted no
time and carefully selected garments that would
enhance her granddaughter's wardrobe.
In the days of old, grandmothers held onto their
clothes as treasured possessions, passing them
down through generations with utmost care. It was
not simply a practical act, but a profound gesture
of love, respect, and family tradition. These
cherished garments symbolized the enduring value
placed on quality and longevity, embodying the
essence of heritage and memories.
Lastly, Grandma Grace eagerly prepared for her
long-awaited journey to visit her grandchildren in
Toronto. She remembered the precious moments when
she dressed her own daughter in pretty
vintage-styled cotton frocks with gathers and
ruffles. Now, as a mother herself, her daughter
struggled to find similar garments that captured
the same timeless charm. Grandma Grace turned to
social media and discovered Purecloth.co, where
the Peach Pinafore frock caught her eye. With each
item added to her cart, Grandma Grace felt a
swell of pride and excitement, knowing that her
thoughtful selections would bring joy to her
daughter and granddaughters.