4 Hacks to Up Your Healthcare Online Reputation Improvement Plan

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4 Hacks to Up Your Healthcare Online Reputation
Improvement Plan
You might be in awe of your caring staff and
amazed by the quality of services provided by
your practice, but what should matter most is if
your target audience thinks the same.
Unfortunately, there is nothing much you can do
to control how people perceive your brand and
what they post online about your medical
practice. Negative reviews take up a part of many
practice owners lives. The best thing you can do
is monitor what is being said about your brand
online and take steps to minimize the impact of
negative comments on your practice. In short,
being aware of your brands online mentions and
responding appropriately, is what healthcare
online reputation improvement entails.
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What is the right way to do healthcare reputation
management? Your healthcare practices online
reputation is constantly evolving and being
re-defined by online reviews, blog posts, and
social media comments. When a new patient
discovers your practice, they make assumptions
and decisions based on the content available
online. If you want to cut through the noise,
keep your practice afloat, attract more patients
and maintain a stellar online reputation. These
points will help you to manage and improve the
online content proactively.
Without any further ado, let us look at some easy
and effective hacks to build your healthcare
online reputation improvement plan 1. Keep your
online presence up-to-date Taking the reins on
how your website appears on Google and across the
search engines is extremely important. This means
updating your Google my Business listing,
claiming your profiles on
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• third-party review sites (especially
  specialty-specific sites) with the correct
  information for your medical practice. You can
  also consider blogging to answer common queries
  at least once a month. You may consider sharing
  the latest gadgets or services and how your
  practice is planning to introduce them. Sharing
  relevant information will show search engines
  that you are active and authority in your niche,
  improving your online ranking.
• Leverage social networks
• People may leave bad reviews for your medical
  practice on your social media handles that may
  reflect poorly on your brand. The good news is
  that you can use healthcare reputation management
  tools to track and respond to social mentions of
  your brand. You can use these tools to respond to
  online reviews, especially negative ones, to show
  your patients that you care about them. When
  responding to negative reviews, the first step
  should be to acknowledge the problem and connect
  offline with the reviewer. If the reviewer agrees
  to talk it out, do anything in your power to
  resolve the issue and request that they update
  the negative review accordingly. Often, a
  negative review can be converted into a positive
  one if you talk it out with the patient and
  resolve their problem.
• Stay on top of online reviews
• You may begin to notice a pattern in the negative
  reviews by regularly monitoring sites where
  people post reviews of your medical practice.
  This pattern will help you fix problems in
  healthcare reputation management you may never
  have noticed otherwise. If patients consistently
  complain about call wait times, you can evaluate
  your scheduling practices and hire more staff or
  implement an automated appointment scheduling
  software.
• Hire a healthcare reputation management consultant

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If you feel overwhelmed by the responsibilities
associated with maintaining a stellar online
reputation, you are not alone. Many different
medical practices turn to healthcare reputation
management firms to help manage their online
presence. Healthcare reputation management is a
full-time job. Experts who can provide the right
amount of attention and expertise can help
doctors who lack the time or skills needed to get
it right. Find an experienced healthcare
reputation management vendor that you trust with
your reputation and delegate the
tasks. Conclusion To survive the posts of upset
patients, be aware of how and when to actively
protect your online reputation. Regardless of
your size and specialty, you cannot afford to
neglect online reputation management. At
Practice Builders, an experienced healthcare
reputation management agency, we understand the
importance of building and maintaining a robust
online reputation. Contact our experts to know
more about how our healthcare reputation
management services can help you achieve 5-star
online ratings and reviews.