Sainsbury’s Grenade Carb Killa Protein Bars - UK Market Retail Store Visit

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THE UK MARKET RETAIL STORE VISIT BY PEPGRAS FRL
SAINSBURY, COVENTRY LONDON, UK. 4TH OCTOBER 2022
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AGENDA
To understand the product availability in the UK
Supermarkets especially in the Sainsburys.
BACKGROUND
Sainsburys, the second largest UK grocery by
market share with 14.9 share of the supermarket
sector after Tesco . J Sainsbury plc, trading
name of Sainsburys is the second largest chain
of supermarkets in the United Kingdom
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SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE KANTAR, 2022
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GROCERY MARKET SHARE (12 WEEKS ENDING)
GREAT BRITAIN
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Company overview
Brand Observed
Founded in 2010 by Alan and Julie Baratt with a
mission to create an iconic weight-loss product
and become The brand within Sports Nutrition.
Target Product Category Protein Bars Name of
the Product Grenade Carb Killa Protein Bars
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NUMBER OF FLAVORS

• 12 3 Flavours viz.,
• Classic Caramel Chaos,
• White Chocolate Cookie
• Birthday Cake
• Caramel Chaos
• Chocolate Chip Salted Caramel ) Cookies Cream
• decadent Dark Chocolate Mint
• Dark Chocolate Raspberry
• Fudge Brownie
• Jaffa Quake
• Peanut Nutter
• White Chocolate Cookie
• White Chcolate salted peanut
• Lemon Cheesecake
• Strawberry Ice cream
• Gingerbread

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12 IN A BOX
NUMBER OF LAYERS TRIP LAYERS Item per serving
weight 60g Suitable for Non-vegetarians When
to take at Mealtimes Activity Boxing, MMA, Body
Building, CrossFit, Fitness, Gym Training,
Weightlifting Country of Manufacturer United
Kingdom Features GMO Free
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a) Chocolate Coated Protein bar Available 12
Bar Selection Box Ingredients White Chocolate
with Sweetener (27) (Sweetener Maltitol Cocoa
Butter, Whole Milk Powder, Emulsifier Soy
Lecithin Natural Flavouring), Protein Blend
(Calcium Caseinate (Milk), Whey Protein Isolate
(Milk)), Hydrolysed Beef Gelatine, Humectant
Glycerol Dietary Fibres (Polydextrose, Chicory
Fibre), Water, Palm Fat, Sugar Free Sprinkles
(4.5) (Sweetener Maltitol, Potato Starch, Rice
Flour, Palm Fat, Colours Curcumin, Riboflavin,
Beetroot Red, Anthocyanins, Brilliant Blue FCF),
Flavouring, Sweetener Sucralose.
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At Pepgras Food Nutraceuticals Research
Laboratory, our new food product development
scientists formulate the protein carbs bars from
various healthy and nutritious raw materials. Our
contract research team assists manufacturers and
start up in developing the product that could
meet the recommended dietary allowances
guidelines, required shelf life and sensory. Our
facility enables to conduct pH, acidity, water
activity, texture analysis, microbial analysis,
antioxidant activity, total flavonoid content,
phenolic content, and sensory analysis.
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Contact Us
UNITED KINGDOM 44- 161 818 4656 INDIA 91
9566299022 EMAIL info_at_foodresearchlab.com WEBSIT
E www.foodresearchlab.com
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THANK YOU