Title: How to Hire a Social Media Manager in 4 Steps
1How To Choose The Right Social Media Manager
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2TABLE OF CONTENTS
- How to tell when you really need a social media
manager
- Get clear what you expect from a social media
manager
- Setting goals for your new
- How to use social scoring numbers to assess a
social media hire
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3Introduction
If you get the social media manager staffing
part of this down, the rest of your social media
program should fall in line. Of course, getting
the right candidate to run your social media
could be like playing the lottery you get more
duds than diamonds. Lets take a look at the
issues around the decision to hire someone to run
your social media.
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4- How do you tell when you really, truly need
social media help
There is an almost endless list of potential
tasks for social media marketers. Even if youre
doing well on the big three social media
platforms (Twitter, Facebook, LinkedIn), its
always tempting to expand out into smaller social
platforms.
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52. Get clear what you expect from a social media
manager
If you are willing to take a brand marketers
approach, can your business financially support
doing social media purely as a brand-building
exercise? And if you would be happy simply with a
larger presence on social media, will your
finance department be happy with that? If finance
is not happy with that, what could the
consequences be?
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63. Setting goals for your new hire
The rock-bottom minimum results required to keep
the project going (say, 1,000 new Facebook likes
per month). Plenty good enough Results that are
good enough to at least consider expanding the
program, and to keep it safely off the chopping
block. Wild success Very positive results that
justify expanding the program by 20 or more.
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74. How to use social scoring numbers to assess a
social media hire
After youve checked someones social media
accounts and gone back at least a month through
their activity, its time to check their numbers.
Do a quick sweep to make sure they havent bought
followers or likes. If you really want a way to
quantify someones social media skills, youll
probably have to look to social scoring sites
like Klout, Kred and PeerIndex.
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8CONTACT US
Alliance Recruitment Agency
9179009072
sales_at_alliancerecruitmentagency.com
104 Esplanade Ave, 120 Pacific, CA 94044, USA
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9THANK YOU!!
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