Law Firm Website Design Tips for Better SEO Rankings

1
Law Firm Website Design Tips for Better SEO
Rankings
Expert Tips For Law Firm Website Design Tips for
Better SEO Rankings Youve probably heard the
term SEO (Search Engine Optimization) before, but
what exactly is it? The most common way to think
about SEO is to increase your search engine
rankings so that people can find your website
when searching for specific keywords on Google or
Bing. But SEO isnt just about ranking higher
it can also help convert visitors into clients by
making them aware of your services and assuring
them that you are the right lawyer for their
case. Understanding Law Firm SEO SEO is a
process of improving your websites visibility in
search engines. SEO is not just about ranking
higher in search results for keywords that are
relevant to your business. A good SEO strategy
helps you get more visitors to your site through
organic traffic, which means people find you
online naturally by typing a keyword or phrase
into the search engine.
2

• SEO also allows you to attract qualified leads.
  The better your website shows up on Google, the
  more likely people will click on it, explore your
  site, and contact you for services.
• Determine Your Law Firms Target Keywords
• Effective SEO requires extensive research into
  your target market. The data then determines the
  keywords most relevant to your law firms
  practice area. To do so, you can use
• Google Keyword Planner The Google Keyword
  Planner tool helps you determine search volume
  and cost per click for specific keywords. It also
  provides suggestions for related terms that
  might be useful to include in your SEO strategy.
• Google Search Console This free tool from
  Google allows you to see which keywords visitors
  are using when they arrive at your website (and
  what pages they visit). This data can help inform
  your SEO strategy by identifying trends about
  how people find the site and which topics
  interest them most.
• Google Trends This tool shows how often certain
  search terms are used over time, as well as
  where in the world those searches originate from
  (including approximate locations). You may find
  this information useful when deciding on topics
  related to current events or legal developments
  to reach new clientele, but it can also serve as
  a good starting point when brainstorming target
  keywords.
• Optimize Your Home Page
• When writing a blog, press release, or any other
  form of content, you should always include the
  keywords you want your articles to rank in their
  meta title tag and meta description. Search
  engines prioritize relevant content and keyword
  usage, so when a user searches for one of your
  keywords and sees your content at the top of the
  results page, theyre more likely to click on it.
• Likewise, when designing a website or creating
  content specifically for your site (like white
  papers or eBooks), its critical to incorporate
  these keywords within your content format for
  optimization.
• This includes using them in tags and H1 headings
  throughout the page. Whenever someone types
  something into their browser, Google will use
  whatever text appears in your tag as the title of
  its search result page listingin other words
  this is what your extensive keyword research has
  led up to!

3

• Look at Google Trends to see what people are
  looking for.
• Use SEMrush to see what keywords your competitors
  use so that you can outrank them.
• Customize How Your Law Firm Appears in Search
  Result Pages
• If you want your law firm to appear in search
  results, its important to ensure that your
  website is optimized. This means using keywords
  and phrases that are relevant to your practice
  and including them in some of these ways
• Meta descriptions The meta description is the
  text snippet describing what a page is about when
  it appears in Google results. It should be
  between 150-160 characters long and include 1-3
  of your most important keywords.
• URL What people type into their browsers to
  access a specific page or post on a website.
• Title tag (H1). When writing titles for articles
  on your blog or pages about topics related
  specifically to law firms (such as How Lawyers
  Can Improve Their Website Design), use those
  exact words within each post, so your content
  stays consistent.
• Create Keyword-Specific Website Pages
• For your website to appear on the first page of
  search engine results, youll need to use
  keywords strategically. Sporadically
  distributing them within your content without
  relevancy or context is not enough for search
  engines like Google to prioritize your content. A
  way to do this effectively is by creating
  keyword-specific pages for each term or phrase
  you are targeting.
• For example, if your law firm specializes in
  commercial litigation and personal injury cases,
  create an individual webpage for each of those
  terms.
• This will help Google understand what type of
  content relates to them and, thus, which pages
  should be included in their rankings.

4
Interactive. Our award-winning SEO experts can
help you rank 1 on SERPs and keep you
there! Improve Your Law Firms Local SEO With
Your Google My Business Profile Google My
Business (GMB) is a valuable tool for law firms
because it allows you to manage your businesss
online presence in one place. GMB allows you to
upload photos and videos, create a listing on
Google Maps, connect with customers and other
businesses in your area, add new features like
reviews or social media icons, and even monitor
nearby competition. An Award-Winning SEO
Agency Effective SEO strategies can help your
law firm rank higher on search engine results
pages, attract qualified leads, drive traffic to
your website, and more. While SEO
requires extensive research and constant
monitoring, Agency Partner Interactive can help.
As an award- winning SEO agency, we can guide
you through data-driven decisions, monitor your
keyword performance, and optimize your online
presence. Contact us today to schedule your free
consultation!