Title: What Are The Steps Towards Corporate Philanthropy?
1What Are The Steps Towards Corporate Philanthropy
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2Recognize the motivations of your business.
Different factors drive corporate philanthropy
giving than they do individual giving. The
objective of the business and private donation is
to have an impact. But in the corporate world,
the charity must also enhance an organization's
financial line.
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3Decide who the key players are.
Any people or organizations that have an impact
on or are affected by your company's operations
are considered stakeholders. Employees,
executives, directors, and (in closely owned
companies) shareholders are internal
stakeholders. Customers, neighbors, activists,
suppliers, regulators, investors, public
shareholders, lenders, media, community leaders,
and organizations are external stakeholders.
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4Get your stakeholders involved
Then, find out from your most significant
stakeholders what matters most to them when
dealing with your business. Pay close attention
to the responses and consider how your company
and charitable goals might be addressed. Such
discussions can turn stakeholders into friends
and increase the growth and influence of your
business.
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5Create a comprehensive plan
Companies spend a lot of effort and resources
creating successful company strategies. Rarely
has corporate philanthropy in India benefited
from the same thorough research. Hence creating a
comprehensive plan is important
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6Debate with interested parties
Make a thorough communications plan as part of
your corporate philanthropic strategy. Too
frequently, important internal and external
stakeholders ignore a company's commitment to the
community.
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7Thank You
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