Global Nutraceuticals Market Focuses On Top Manufacturers - Amway, Bayer, Danone, Pfizer

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Global Nutraceuticals Market Focuses On Top
Manufacturers - Amway, Bayer, Danone, Pfizer
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A food or part of a food that offers additional
medical and health benefits, including the
prevention and treatment of disease, is referred
to as a nutraceutical. It can be broadly
categorized into dietary supplements and
functional foods beverages. The
Global Nutraceuticals Market valued at US 416
billion (2021) is expected to witness a growth
rate of 8-9 in the next five years. Some of the
main factors propelling the global nutraceuticals
market include sedentary lifestyle and an ageing
population, health consciousness and awareness
lead the need for dietary and food supplements,
venturing of pharmaceutical food companies into
the market, growing applications of functional
foods beverages, rising affluence, and growing
spending on health-related products. However,
some of the major challenge that are anticipated
to hamper the market's growth include the threat
of counterfeit dietary supplements and consumer
distrust as a result of deceptive advertising and
communication. Nutraceuticals Creating
opportunities for Pharmaceutical Food Companies
to Diversify The pharmaceutical companies
consider Nutrition as a profitable opportunity
where they can leverage their existing strengths
to establish their foothold in the market. The
pharmaceutical companies possess extensive
research capabilities, experience in clinical
trials, have close established relationships with
medical practitioners to help drive uptake, and
have access to scientific databases
capabilities to create complementing nutrition
solutions cantered around their existing drugs
that can enhance medical outcomes in the patient
pool.
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Citing the lucrative prospects of the
nutraceuticals market, several key pharmaceutical
companies such as Pfizer, Bayer, Otsuka
Pharmaceutical, and Abbott, among others have
entered the market. The potential for
nutraceuticals in their portfolios has also been
recognized by food and FMCG companies like
Nestlé, Danone, and Amway. They are progressively
leveraging their expertise in nutrition science,
taste, flavouring variable formats, packaging
in short periods, market research, consumer
marketing advertising, branding, and strong
relationships with retailers and distributors to
establish their foothold in the market. The
paradigm shift in healthcare from treatment to
prevention is providing momentum to the
nutraceuticals market. The transition has urged
patients and clients to think differently about
health and disease, which has created
opportunities for pharmaceutical and food
companies to get involved in the disease/care
pathway. - Chair of Infectious Diseases, Public
Research University, London, UK Explore Premium
Report on Nutraceuticals Market
_at_ https//meditechinsights.com/global-nutraceutica
ls-market/ Covid-19 Impact on Global
Nutraceuticals Market The demand for vitamins and
supplements increased significantly as a result
of the news that vitamin D supplementation may
reduce the risk of COVID-19 complications.
Research studies also suggested Vitamin D as a
potent immune-modifying micronutrient and
advocated supplementation and called on
governments to increase the recommended levels.
As a result, the nutraceuticals market was
amplified and the need for vitamins, minerals,
and herbal supplements increased.
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• The demand for dietary supplements and functional
  food and beverages continues to rise as a
  preventive measure against Covid-19 due to
  consumers inclination toward better health and
  wellbeing. The demand for nutraceuticals is
  anticipated to continue for a longer period of
  time due to rising awareness about chronic
  diseases, health preventive measures, the role
  of immunity, and dietary supplements.
• Nutraceuticals - Potential Revenue Hot Spots
• Nutraceutical manufacturers are constantly
  focusing to introduce products that can improve
  cognitive function, gluten lactose-free
  products, products that can lower cholesterol
  support a healthy heart, and products that can
  serve as a sugar substitute for diabetics in
  order to address the growing burden of dementia,
  neurodegenerative brain diseases like
  Alzheimer's, gut health issues, cardiovascular
  disease (CVD), and diabetes. A rich pipeline of
  such products is likely to fuel the global
  nutraceuticals market.
• Product Innovations Drive the Market
• The nutraceuticals market is dominated by
  technological advancements and innovative
  products.
• For instance,
• In April 2022, PharmaLinea announced its
  next-generation products for 2022, which includes
  the launch of a range for gut health, gtYourlt
  Prebiotiq Line, as well as additions to its
  gtYourlt Iron Forte Orosticks, gtYourlt Iron Forte
  Liquid Sticks and gtYourlt UTI Free Orosticks lines
• Organic and Inorganic Growth Strategies Adopted
  by Players to Establish Their Foothold
• The nutraceuticals market is marked by the
  presence of both established and new players.
  Players operating in the market adopt both
  organic and inorganic growth strategies such as
  acquisitions, and new product launches to garner
  market share.
• For instance,
• In June 2022, Pharmactive Biotech Products
  announced a new strategic partnership with
  Singapore-based Nutraconnect Pte, Ltd. to bring
  innovative, scientifically-backed nutraceutical
  ingredients to the Asia-Pacific marketplace

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Future Outlook of Nutraceuticals Market The
nutraceuticals market is anticipated to gain
further momentum in the coming years as a
significant proportion of the global population
is Vitamin D deficient, increasing awareness
about Vitamin D benefits in bone joint health,
lifestyle disorders management general health,
venturing of pharmaceutical food companies in
the nutraceuticals market, the increasing role of
consulting online medicine portals and websites
of international organizations in raising
awareness about the health benefits of
nutraceuticals and increasing participation of
athletes at national and international sports
events. Competitive Landscape Analysis of
Nutraceuticals Market The nutraceuticals market
is marked by the presence of players such as
Archer Daniels Midland Company, Herbalife
Nutrition, Amway, Nestlé Health Science, Danone,
Pfizer, Bayer, Universal NutriScience, and
Innophos, and AOR Canada, among others. For More
Detailed Insights, Contact Us _at_ https//meditechin
sights.com/contact-us/ About Medi-Tech
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have completed 100 projects in Digital Health,
Healthcare IT, Medical Technology, Medical
Devices Pharma Services. Contact Ruta
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