Top 5 Online Tactics to Gain More Patients

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Top 5 Online Tactics to Gain More Patients

• Need of Online Presence
• In the current era of digitalization where mobile
  phones are no longer used only for calling, your
  patients are using every possible online channel
  to find information about your practice. Earlier,
  healthcare practices used to get incoming calls
  or voicemails filled with questions about the
  practice. Now patients might have the same
  questions but now they seek their answers online.
  So your practice must have an online presence and
  all possible information about the practice that
  will answer all the questions. In this article,
  we discussed five online tactics to gain more
  patients.
• Online Tactics to Gain More Patients
• Share Practice Information
• Patients are searching for information about you,
  but what will they find? You should already have
  the standard biography, resume, and photos of
  your providers on your practices website. Next,
  communicate the things that patients care about
  when looking for a physician. Clinical expertise
  and experience is only one part of what patients
  want to know before scheduling an appointment,
  they also want someone who is

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Top 5 Online Tactics to Gain More Patients
compassionate, is a good listener, and views the
patient-physician relationship as a partnership.
Patients does research about you, even though
they are referred. As per the 2020 Patient Access
Journey Report, 92 percent of patients said they
always or sometimes did their own research to
support a doctors referral recommendation. 2.
Chose Right Online Platform Everyone is a
patient at some point, so where do you search for
physicians? Google is currently the number one
place patients look when searching for
physicians. When asked which websites patients
use for reading reviews of healthcare providers
72.9 percent of respondents said they use Google,
per the PatientPop survey. The same survey
research also highlighted Google reviews as the
most popular source for physician reviews. So,
make sure your Google profiles contain accurate
information. Sometimes patients start their
physician search on their insurance carriers
website. This means your physician listing
information needs to be accurate and complete on
websites such as Healthgrades.com and Doctor.com.
Its very common for patients to decide against
scheduling with a provider if they have
inaccurate or incomplete listing information
online. 3. Share In-Network Insurance Info
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Top 5 Online Tactics to Gain More Patients
Clearly communicate which insurance your practice
accepts. Dont wait until a patient calls to find
out your in-network status for various insurance
carriers. Instead, make in-network information
easily accessible on your website and other
social media platform. According to a 2020
Scorpion survey, 33 percent patients asked
whether the doctor accepts their insurance? 25
percent patients seek detailed information about
the treatment the patient needs. Patients also
searched for information like the type of
physician theyre looking for, the practices
geographic location and symptoms. 4. Facilitate
Online Reviews The Software Advice survey
highlighted that 71 percent of patients use
online reviews as their first step in finding a
new doctor. Patients in the Doctor.com survey
ranked practice reviews as the most important
factor in their doctor search, behind referrals.
Even then, 92 percent of patients said they read
online reviews about a provider theyd been
referred to. Many doctors are apprehensive about
utilizing online reviews because theyre worried
about what bad reviews could do to their
practice, but they are a critical part of the
choice their potential patients make to use your
practices services. The same survey also
highlighted that only 1 percent of patients leave
very negative feedback on review sites. Not
only you should you promote positive reviews, you
should also respond to negative reviews. Knowing
about and responding to negative reviews can
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Top 5 Online Tactics to Gain More Patients
give you the chance to improve, especially in
matters that arent related to clinical care. 5.
Check out Other Practices Profiles Before you
start building your online strategy, take a look
at the profiles of your competitors. Whether its
another orthopedic surgeon working in the same
hospital as you, a competing doctor across town,
or the nations best hospital system, see what
theyre doing right and wrong on their profiles.
Take note of their most popular posts, the
frequency theyre updating their profiles with,
and the type of content they share. The more
information you can gather about what potential
patients tend to engage with on the existing
successful healthcare profiles, the better. After
learning and understanding how your competitors
make social media and healthcare work together,
youll be able to model your own successful
social media strategy. Medical Billers and
Coders (MBC) is a leading medical billing company
providing complete revenue cycle services. We
shared this article on top 5 online tactics to
gain more patients for reference purposes only.
As a leading medical billing company, we assist
healthcare practices in gaining accurate
insurance reimbursements for delivered services.
If you are looking for any assistance in medical
billing and coding for your practice, email us
at info_at_medicalbillersandcoders.com or call us
at 888-357-3226.