GOOGLE MY BUSINESS - 100% Effective And Best Application For Local Business Reach - PowerPoint PPT Presentation

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GOOGLE MY BUSINESS - 100% Effective And Best Application For Local Business Reach

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Google My Business is an application that allows you to optimize and analyze your business profile on Google.It enables you to appear in search results when people search for anything relevant to your website. To know more about click on the link below. – PowerPoint PPT presentation

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Title: GOOGLE MY BUSINESS - 100% Effective And Best Application For Local Business Reach


1
GOOGLE MY BUSINESS - 100 Effective And Best
Application For Local Business Reach
2
GOOGLE MY BUSINESS - 100 Effective And Best
Application For Local Business Reach
Google My Business is an application that allows
you to optimize and analyze your business profile
on Google. It enables you to appear in search
results when people search for anything relevant
to your website. It's free, making it an
affordable marketing tool for small and large
businesses. Your business profile is the term
Google uses for its Google business listing.
Company profiles appear on Google Maps and in
local Google search results.
WHAT IS GOOGLE MY BUSINESS PAGE? Google My
Business enables you to include your business
location on Google Maps and in local search
results. Important information regarding your
business, including opening and closing hours,
contact details, or a link to your website, can
be added herein. More recently, Google also
released a new feature that allows you to post
links to articles or upcoming events. The list is
free but should be a necessity for all
businesses. If you don't have a physical store,
consider having a Google My Business page.
3
HOW TO CREATE A PROFILE ON GOOGLE MY
BUSINESS? Creating a business profile is just
like adding a place to Google Maps, which anyone
can do. You need to submit the business name,
location, and category of your business. After
confirming its authenticity, google creates a
business profile for that location. On this
business profile, consumers can leave comments,
add photos, ask questions and even answer
questions. Google fills this profile with
relevant information that it finds on the web.
But a Business Profile exists on its own, apart
from a Google My Business account. It does not
matter if you created your Business Profile or
not you can not manage any details it displays
or the reviews it collects. Whereas, with a
Google My Business account, you can access,
customize, manage, and enhance your Business
Profile on Google for free. To create a Google
My Business account, go to google.com/business and
click "Manage now" and complete the further
steps. You should make sure you have an existing
Business Profile to access.
4
HOW TO CREATE A PROFILE ON GOOGLE MY
BUSINESS? Creating a business profile is just
like adding a place to Google Maps, which anyone
can do. You need to submit the business name,
location, and category of your business. After
confirming its authenticity, google creates a
business profile for that location. On this
business profile, consumers can leave comments,
add photos, ask questions and even answer
questions. Google fills this profile with
relevant information that it finds on the web.
But a Business Profile exists on its own, apart
from a Google My Business account. It does not
matter if you created your Business Profile or
not you can not manage any details it displays
or the reviews it collects. Whereas, with a
Google My Business account, you can access,
customize, manage, and enhance your Business
Profile on Google for free. To create a Google
My Business account, go to google.com/business and
click "Manage now" and complete the further
steps. You should make sure you have an existing
Business Profile to access.
5
WAYS TO GET MORE CUSTOMERS USING GOOGLE MY
ACCOUNT. 1. Complete your entire profile  You
will have to provide Google with as much
information as possible about your business.
Enter contact details, category, attributes, and
more. You should make sure that you are using the
correct keywords whenever possible.  Google
decides local ranking based on three
factors  Relevance How much relevant your
profile is to the search.  Distance How far your
location is from a search or search
engine.  Awareness How well-known is your
company. 2. Stand out with photos  Show others
what your business is about. When you create your
profile on Google My Business, you can add a logo
and a cover photo. Without these images, it will
be more difficult for people to recognize your
brand online. Show off your location, products,
or crafts by posting additional photos. Make sure
the images are attractive enough to capture the
audience's attention.
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3. Keep the information up-to-date. The data on
your Google my business profile, such as your
address, hours of operation, and contact
information, should always be correct and
updated. You should make sure to update this
information if there are changes to it. 4. Add
special features and attributes. Depending on the
category of your business, Google offers unique
features. Here is an overview of the
category-specific features available Hotels
can display class ratings and list services
offered Restaurants and bars can upload menus,
display popular dishes, and add a link for online
orders and reservations. Add Product Catalogs to
your profile if you think your business is a good
fit for any of these features, you may have
selected the wrong category if you don't see
them. You can select maximum 10 categories for
your business.
5. Encourage your customers to leave
reviews. People are most likely to trust what
customers who have already availed of your
service or used your products have to tell about
your business. After providing service to a
customer, ask them to drop a review. Be welcoming
to both good as well as bad reviews after all,
no one is perfect. Reviews also improve your
ranking on Google.
7
6. Build trust by replying to reviews. You should
show existing and potential customers that you
value their feedback by replying to reviews.
Reply to good as well as bad reviews. Address the
issue raised in the negative review. Ask the
customer to message you privately if the problem
is sensitive. Be respectful and professional
while replying. 7. Improve organic and paid
reach with relevant information. One more benefit
of having a Google My Business profile is that
you can access valuable information. These
statistics are more beneficial than Google
Analytics. With this, you can track how many
customers are looking for you, calling your
business, asking directions, clicking on your
photos, and more. Knowing which keywords, images,
and actions are the most popular can help convert
prospects into customers.  With a clear idea of
exactly what Google My Business is, how it works,
and how to implement it, you can now see that
using this free tool is not only the best idea
for local marketing it is a must. Get going with
this fantastic tool now!
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