Outdoor Digital Screen - Digital Billboards That Take Your Marketing Higher

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RUNNING BOARDS
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DIGITAL BILLBOARDS THAT TAKE YOUR MARKETING HIGHER
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Billboards Advertising
Billboards advertising today have evolved a great
deal from the simple billboards of yore. Yet,
they remain as cost effective and impactful as
ever. Even with increasingly different forms of
advertising, billboards have retained their pride
of place as being one of the most favored forms
of outdoor advertising in the world. Whereas
earlier, the images on a billboard were static
and remained so throughout the duration of a
particular campaign, today there are dynamic,
moving, visually arresting images and videos that
can be displayed on an outdoor digital screen.
This has caused a mini-revolution in the world of
advertising, giving people far greater choices
and flexibility with regards to what they can do
with their ideas and concepts.
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Digital Screens
Outdoor digital screens are available in a
variety of different sizes and dimensions.
Whereas earlier, billboards were confined to just
one location, today, they can be moved around
from place to place through the use of
relocatable or mobile billboards. This means
advertisers can choose to target different areas
through the duration of a single campaign, thus
increasing its cost effectiveness and impact
considerably. These are fixed on different
vehicles, from trucks to vans and bikes, and can
be parked and moved around anywhere depending on
the marketing strategy. With these mobile
billboards, marketers have the flexibility and
freedom to display almost any kind of digital
image or video. There are also digital screens
that have internet connectivity, which allows for
streaming videos, social media, and other content
live on screen. With real time remote access, the
content can be frequently updated, and changes
made throughout the duration of the campaign.
With GPS tracking and reporting, the location and
activity of the vehicle can be planned and
mapped, leading to greater flexibility to make
changes as and when the need arises.
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Walking Billboard
There are sometimes instances when vehicles
cannot access a certain area where there is a
high percentage of the target audience, such as
during an outdoor or indoor event, in a park, in
a mall, or other such scenario. It is here that a
walking billboard is most effective. The walker
can have access to all the places that may be
barred for vehicles or which vehicles cannot
reach. They can reach out and initiate a
conversation with the target audience, handing
out samples or flyers, which help to increase
interest in the product. Digital billboards are
making a difference in advertising and marketing
and are here to stay.
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THANK YOU