Most Effective B2B Lead Generation Tactics

1
Most Effective B2B Lead Generation Tactics
https//igenr8.com/
2
B2B lead generation is so critical to a brands
success that companies spent thousands of dollars
a month on it. However, without a well-defined
strategy, these tactics end up at their minimal
effectiveness. B2B lead generation involves
marketing techniques used to generate leads for a
salesperson to follow-up with. It requires
generating inbound leads and converting them into
sales to drive revenue for your business.
In these slides, were going to walk you through
the most effective lead generation tactics for
B2B sales, clearly explaining how it can be used
to generate more qualified leads and close more
sales.
https//igenr8.com/
3
1. Generate a targeted list of business contacts
Your sales leads database is your asset. As a
business owner or entrepreneur, one of the most
important steps you should take is to generate a
targeted list of business contacts, potential
customers and clients.
Begin by determining who your ideal customer is,
probably someone who has a genuine need for your
product or service offering. Then you need to
identify the organizations and key
decision-makers you wish to target and get in
touch with. Make sure your ideal customer works
for one of these organizations. Dig out the
contact information from social media, the
company website and press releases among many
others. Make a quick call and validate the
contact details just to ensure your list of
business contacts is not mere junk.
https//igenr8.com/
4
2. Create High-Quality Content to Generate B2B
Leads
Nothing beats high-quality, original, interesting
and informative B2B content when it comes to
generating leads. Companies who share interesting
content, such as videos or blog articles,
definitely have an upper hand in getting more B2B
leads. Of course, in order to make this work, it
is important to do extensive research on the
language and content you use, ensuring that you
post blogs or videos that your clients like and
enjoy.
5
3. Send Cold Emails
The B2B lead generation journey doesnt end with
a conversion. It is a continuous cycle consisting
of nurturing the lead, making the sale and
retaining the customer. The journey begins with a
targeted, cold email that is designed to build a
rapport and show engagement, so the prospect is
more likely to read the entire email,
click-through to your website and engage with
your company.

• The cold email has the following components
• a strong subject line (2-3 sentences)
• a personalized intro that is written in the
  first-person,
• a short, conversational call to action, and
• a closing that is individually tailored to your
  audience

6
4. Identify and speak with decisions-makers
Make a list of your top 5 to 10 target accounts
and begin searching for those decision-makers.
You can find them by browsing through the
company's website, talking to sales reps, and
getting a list of "who to contact" from the
company. Make excellent use of LinkedIn Sales
Navigator and any other social media resource you
are comfortable with to identify the key
decision-makers at your target organizations.
Once you have identified these decision-makers,
start meaningful conversations with them.
Undoubtedly, it is a hurdle to speak to the
decision-makers but if you play your cards right
you will be speaking with the right person who is
able to say yes or no without discussing with
a hundred other bosses.
7
5. Use Follow-up to Re-engage Prospects
Prospects benefit from personalized follow-up. Of
course, this follow-up can be very one-sided, but
it also gives you the opportunity to maintain the
relationship over time once the prospect has
expressed interest. One of the most effective
B2B lead generation tactic is to regularly
follow-up to re-engage prospects. Send an email
with just the subject line and stay on a short
and sweet note to capture the attention of the
individual you are contacting. If you have a
compelling offer that doesnt require a lot of
interaction, you should be able to get this done
in under five minutes.
https//igenr8.com/
8
6. Use LinkedIn for B2B Lead Generation
LinkedIn is also high up on the list for the most
effective B2B lead generation tactics. In fact,
it allows you to target very specific criteria
and you also get the opportunity to reach C-level
decision makers from companies of interest as
well as leads. Treat LinkedIn as your second
website and make sure you set up your corporate
profile in such a way so as to create a great
first impression to your target audience.
Regularly post relevant and intriguing feeds to
gain the interest of your followers. Remember to
add value by ensuring your feeds are full of
valuable tips, insights and pieces of interactive
elements. More the interactions, higher will be
the brand awareness you get.
9
When used correctly, cold calling and cold
emailing can be powerful marketing tools to reach
your target market, generate sales and close more
prospective customers as quickly as possible. In
fact, cold calling and cold emailing can be a
great way to connect with decision-makers.
7. Flexible With Script
However, you need to create scripts that keep you
focused on the prospect and not yourself. You
also have to know your prospect and be able to
build trust through the use of storytelling. This
is why you need to be flexible with the script
and tweak it a bit here and there to change the
way words fall into place without changing the
core theme.
https//igenr8.com/
10
8. Show Your Product and Service Value
The world of business is constantly changing.
Up-and-coming industries are disrupted by the
next big thing while long-standing ones are
completely reinvented. Some of the most
successful companies in the world have been
forced to reinvent their business models to stay
competitive in the face of new and disruptive
technologies. Most of the time, it takes time for
companies to adapt to these changes.
No matter what product or service you sell, there
will always be someone else offering the same
thing. The best way to become the best is to
showcase your product/service value and
constantly improve or find ways to differentiate
yourself from your competitors.
11
9. Sales and Marketing Association
Make sure your sales and marketing tactics are in
perfect alignment without conflicting each other.
To achieve it, you need to have a clear
understanding of lead quality and where marketing
will give way to sales. Both sales and marketing
can work in unison to create campaigns, content
and ideas that will generate the best leads.
https//igenr8.com/
12
10. Community Participation
Building an online customer community is a
strategy many B2B organizations are slowly
discovering. Through the use of the internet,
social media, and search engine optimization,
community participation is one of the most
effective B2B lead generation strategies that can
build a large network of prospective customers,
increase brand awareness and generate leads for
your business. Its quite easy to build an
online community but extremely hard to nurture
and maintain. The latest trend that is catching
on to ensure active community participation is
the introduction of recognition programs for
customers who bring in the most additional
customers through subtle word of mouth marketing
through online communities. Give it a try and see
your online customer community turn into a
powerful source of lead generation.
13
Grow Your Business With Us
Contact us
Generate B2B Leads and Increase Sales
Your Trusted White label B2B Lead Generation
Agency
Website https//igenr8.com/ Email
info_at_igenr8.com Skype _at_reachpnkj