How to Identify the Right Key Opinion Leaders (KOLs) in Pharma & Healthcare

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HOW TO IDENTIFY THE RIGHT KEY OPINION LEADERS
(KOL)
IN PHARMA HEALTHCARE
www.gramener.com
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Who is a KOL in the Pharmaceutical Industry ?
Healthcare and medical professionals with substan
tial knowledge in particular therapeutic areas ar
e known as KOLs. They have achieved prominence in
their profession through ground-
breaking research, publications in reputed journal
s, and participation in global conferences, etc.
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The Role of KOLs in Pharma
Involved at multiple points in the pharma value
chain including drug RD, patient access, sales
and marketing. Instruct doctors on the
physiological effects of a given medication and
the types of patients who will benefit from it
the most. Significantly impact the communication
of new pharmacological research and can be
considered "influencers.
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KOL Identification Steps
Use quantitative methods to profile these KOLs
at a regional, national and global level based
on domain expertise, sphere of influence, etc.
IUsing a tiering model, map the KOLs by
assigning scores to them. This will help you
narrow down the list of leaders you want to
target..
Identify KOLs using resources that are freely
available such as journals, pub med journals,
state and federal databases, etc.
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Grameners Accurate KOL Identification Solution

• A leading pharma client needed an automated KOL
  identification and profiling solution that
  could assess medical experts based on their
  level of industry knowledge, network, online
  presence, etc.

Our solution helped increase KOL satisfaction
levels, reduce rejections and boost NPS scores.
It led to a 15 reduction in communication
barriers between the sales marketing teams.
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KOL Profiling Solution
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Automated KOL
Profiling Solution Book a Demo
gramener.com/demorequest