How To Stay On Top Of SERPs With SEO Split Tests

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How To Stay On Top Of SERPs With SEO Split Tests
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Youve heard the phrase, Its the little things
that count. Well, taken quite literally, its
true for search engine optimization
(SEO). Sometimes even the smallest things can
make all the difference in your sites SEO
rankings, but you wouldnt know unless you made
those small changes. And whos to say it
wont hurt your rank instead or do nothing at
all? As marketers and web developers, we know it
takes a lot of work to make large-scale site
changes. With an SEO split test, you can test
changes to SEO elements on your site to see how
they influence your position on search engine
results pages (SERPs)  before fully committing to
site-wide changes.
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Do you need an experienced team of digital
marketers and strategists to assist you in
creating your first A/B test? At WebFX were no
strangers to optimizing websites that drive
results, and were ready to work with
you. Contact us online or give us a ring at  44
2392 16 2255 now! Ready to learn more about
optimizing your site for SEO? Read on to learn
the basics of A/B testing now. What is SEO A/B
split testing? A/B testing for SEO, also referred
to as split testing, is the process of making
small adjustments to SEO elements on your sites
web pages and monitoring the impact of these
changes on the pages SEO performance.
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How does an SEO split test work? When you conduct
an SEO split test, youll split groups of pages
with similar templates into two groups control
and test, or variant, pages. To test the success
of certain SEO elements on your pages, you would
adjust an element on your test pages while
leaving your control pages as they currently
appear. Youll then show both groups of pages to
site visitors and analyze their results to
determine whether to make larger-scale
adjustments to your site. Your SEO A/B tests
results are data that offer some kind of
statistical significance. Essentially, theyre
results that show a significant change in page
performance on SERPs.
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What SEO elements can I test? Search engines like
Google employ hundreds of SEO ranking
factors when creating SERPs. What follows are
just a few of the many elements on your site you
can adjust in your SEO A/B split test.. Title
format and tags
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The simplest changes to your pages title tag,
like where you used a keyword or your word choice
and phrasing, can affect your pages SEO
performance. In your A/B test, try playing around
with your titles and title tags to see how things
change. Meta descriptions
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Your meta descriptions briefly tell searchers
what a pages content covers. In many cases,
theyre the first things users read about your
page (so you want to write it well!). Sometimes
even the slightest edits to your meta description
like word choice, calls to action (CTAs), and
secondary keyword usage can affect how many users
choose to click on your website Image alt text
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Google uses an images alt text to understand the
subject matter of the image and page context.
Adjusting your pages image alt text to be more
descriptive can help you to appear in Google
Images search results. Page content
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The content of your page can significantly affect
how your page ranks in the SERPs. When conducting
an A/B test, consider adjusting a pages content
length, structure, and keyword usage to see how
it influences your SEO rankings. Why you should
run an SEO split test
SEO split tests give you the opportunity to test
changes to SEO elements on your site and analyze
the results before committing to large-scale,
site-wide changes that take time and money to
implement. Read on for a few key reasons you
would want to run an SEO split test and how you
can benefit from these SEO experiments.
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Keep up with the times
Search engine algorithms are constantly evolving.
SEO split tests are a practical way to continue
evolving your website to keep up with
ever-changing SEO ranking factors. Google came on
the scene in 1998, and since then, the search
engine has come a long way. It doesnt rank sites
the same way it did before. If we all kept our
websites the same while Google kept cranking out
new algorithms, wed have unreliable SERPs with
different sites in top spots for keywords all the
time.
Stay on top of the SERPs (literally)
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By conducting SEO A/B split tests, you can ride
each wave of new algorithms to the top of SERPs.
Theres no guarantee youll nail a website
adjustment on the first go around. Still, with
SEO split tests, you can continuously test edits
and make changes to your website, knowing theyll
positively affect your SEO rankings.
Difference between split tests for SEO and CRO
A/B tests arent limited to SEO. With split
tests, you can also adjust your website to
improve your conversion rate optimization (CRO).
Because the two marketing strategies are often
lumped together, we want to ensure you understand
how the two differ.
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While SEO A/B testing focuses on influencing
search engine rankings, CRO testing works to
influence user behavior on your site. CRO testing
is a perfect way to improve conversion rates.
Just like SEO split testing, you can make small
adjustments to a site page and see how it affects
user behavior. The major difference between the
two tests is that CRO testing presents two
versions of the same page to Google, then those
two pages are randomly assigned to different
users. SEO testing takes a handful of similar
pages, makes variations to one group of them, and
sees how Google ranks each.
Content Source https//www.webfx.com/blog/seo/seo
-split-test/