ERP vs PIM - Which System Should Lead in 2022 and Beyond?

1

ERP vs PIM - Which System Should Lead in 2022 and
Beyond?

• ERP vs PIM is an interesting topic to discuss and
  many people often seem to be confused between ERP
  (Enterprise Resource Planning) and PIM (Product
  Information Management). The fact is both ERP and
  PIM serve different purposes but under one
  category i.e. data management.
• Most of us are familiar with ERP software, which
  organizes and collects business data through an
  integrated software suite. It integrates data of
  all the departments functioning in a business,
  such as accounts, human resources, production,
  sales, marketing, and more
• .

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2

What is PIM?

• PIM stands for product information
  management that acts as an end-to-end solution
  for integrating your product database with your
  eCommerce, social, and marketing channels for
  customers to view it effortlessly.
• Be it you are a producer, wholesaler, or
  retailer, you can centrally collect, process, and
  manage product data as well as deliver your
  partners and distributors with the available
  information using several outputs and online
  channels through PIM.
• PIM can be used dedicatedly to subscribe to
  content from external sources and publish it to
  multiple channels such as print, website(s), a
  native mobile commerce app, or a marketplace.

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3
Capabilities of a PIM

• Now that you know how PIM is extremely different
  from ERP, and it is important to provide
  high-quality information through content/catalog,
  it is necessary to know the benefits that PIM can
  offer to you.
• Product Information Management is completely
  automatized
• Easy management of related product content
• Connects to other systems in a unidirectional and
  bi-directional manner
• Straight access to digital and printed catalog
  design applications
• Uses multiple file-formats for specific data
  export
• Automated connection with Amazon, AliExpress
  Walmart, etc. like marketplaces
• Automated connection with Shopify, Magento,
  BigCommerce, etc. which are the best and giant
  eCommerce platforms
• Enables creation of instant catalogs using a
  public or private access
• Language translation of product information
• Analysis and shooting of errors and omissions in
  data quality

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4
Benefits of PIM

• Offers User-Friendly Environment
• Delivers Better Product Data Management
• Improves Customer Experience
• Reduced business operations and supply chain
  costs
• Improved product time-to-market
• Easy to Integrate with Business Enterprise
  Systems
• Maintain product data consistency and quality
  across all the output channels

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5
Factors That You Should Not Confuse with PIM?
1. Do not mistake PIM as inventory manager An
inventory manager takes the responsibility of
monitoring the warehouse materials, catalog stock
levels, and supplies. The primary responsibility
of an inventory manager would be updating
information about product stock and the recent
status of orders and warehouses. In this way, the
inventory manager ensures the availability of
product data across the online store,
marketplaces, physical stores, and other sales
channels. 2. A PIM is never a CRM CRM is ideally
designed for customer service teams to manage the
customer database, especially for buyer data.
However, PIM also plays a crucial role in
customer acquisition and loyalty by providing
accurate and product information and relevant
content, to positively influence your customers
browsing and buying experience. 3. Do not
confuse PIM with DFM Data feed manager is an
extension which spreads the companys catalog
across multiple shopping platforms and search
engines, thereby servicing e-marketing campaigns
as well. In this platform, a PIM passes on the
required information to DFM and collates all
product information, orders, sales, and stock
across various marketplaces.
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6
Capabilities of ERP

• ERP solution offers strong financial features
  which that companies/industries can ensure
  meeting their financial goals
• With the ERP system, the companys Human Resource
  department can avail of high benefits with full
  scope.
• Managing CRM (Customer Relationship Management)
  becomes easier with the ERP tool.
• ERP system helps management to keep everything
  happening inside the organization up-to-date.
  This includes both back and front office
  functions.
• The advanced features of the ERP solution help
  your business to move faster with effective sales
  and marketing along with better supply chain
  management (SCM).

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7

Type of Data Hosted in ERP
Benefits of ERP

• Enhances Business Reporting
• Improved Customer Service
• Enhances Business Cash Flow
• High-level Cloud Data Security
• Standardize Modern Business
• Delivers Effective Supply Chain Management

• Product manufacturing
• Inventory
• Human Resources i.e. employees and recruitment
  process
• Company accounting
• Big data and business performance analytics
• Warehouse and distribution network
• Customer database, the key to Customer
  Relationship Management

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8
PIM vs ERP A Complete Analysis
PIM is completely product information-oriented
and for direct customer-facing, and ERP is more
transitionally oriented. ERP can nicely structure
and optimize your sales-related business, and if
your organization has more processes like ledger
maintenance and stock inventory. In simple
words, a compatible PIM provides extended support
in maximizing the capabilities you have created
in ERP for your business. When both ERP and PIM
functions together, it improves the efficiency
and sales of your business. ERP can collect all
the raw data of your business and integrate the
information across all departments of your
organization for internal purposes. Compared to
ERP, PIM has a customer-centric approach towards
networking, along with exhibiting certain
functionalities and compatibilities that are
available by default. A simple way to understand
ERP vs PIM is with PIM you can subscribe to
incoming data sources, produce them to listening
systems and ensure your data quality management
with more ease, thereby making monitoring
possible through ERP.
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