IMPORTANCE OF HAVING A WEBSITE FOR A STARTUP BUSINESS

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IMPORTANCE OF HAVING A WEBSITE FOR A STARTUP
BUSINESS
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INTRODUCTION
Well, the above fact itself talks about the
demand for websites for businesses in this
fast-paced digital world. However, there are
still several small-scale businesses that are yet
to take benefits or advantage of an online
presence. In fact, several have this ideology
that a small-scale business doesnt need a
website. Hence comes the question, is it really
the case? Actually not! Irrespective of the size,
every business can flourish and increase its
reach in this competitive digital world with a
website supported by effective digital marketing
strategies. So, in this post, we will be talking
about the importance or benefits of a website for
startups in order to flourish in the market.  
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But before that, lets have a look at some
convincing facts that speak a lot about why a
startup business should look to invest in website
design and development services.  According to
research, 80 of users spend at least an hour a
day on social media. Not just this, 93 of
businesses invest their time and energy in social
media marketing. The relation between these two
stats is indeed very clear.  88 of clients who
search for a particular business type on a mobile
device make a call or go to that particular
business within 24 hours 75 of clients or
users confess that they make a judgment about the
credibility of an organization by visiting its
website. 
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You would be amazed to know that 63 of the
global internet is projected by mobile devices.
And being on-the-go technology, undoubtedly youd
want to target mobile users.  Without a
website, youre only aiming or focusing on 7 of
the market because the stat says that 93 of
business deals are done through websites. Now,
lets have a look at some important points that
vouch for the importance of a website for
startups.
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ONLINE PRESENCE 24/7
Having a website and good website design means
clients are always able to find you anytime,
anywhere. Even outside of business hours, your
website continues to seek out and secure new
consumers. It offers the user convenience as
theyll access the information they have in the
comfort of their own house, with no more pressure
to shop or buy. Plus, as most companies or
organizations these days have their own website,
theres every chance you may be losing customers
to your competitors by staying offline  
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2) HAVE MORE CONSTRUCTIVE CONVERSATIONS
The website or website design is your platform to
answer all basic queries your potential customers
might have regarding your business and brand.
This is especially true for B2B marketing
agencies. When visitors visit your website, they
seek answers to basic queries like what you do,
your products/solutions, your contact details,
location, etc. Once they are satisfied with all
that, they decide to either follow up or not.
Just remember, when you provide such information,
keep it simple and short since customers nowadays
expect immediate gratification.
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3) EXPAND YOUR WORKING HOURS
Having a website means that your content is
offered to users anytime during the day, at their
convenience. So whether somebody visits your
website in the dead of the night or during the
day, in some way youre always interacting with
them, and might say goodbye to that closed for
business sign. Being accessible at all times
supports digital marketing and increases sales
dramatically, and this is especially true for
e-commerce firms. It also is a step towards
effective client or customer service and
relationship building, especially if you have
AI-powered catboats enabled on your website that
may solve the basic issues of your client when
they need it the most.
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4) MARKET EXPANSION
As your website is accessible to anyone all over
the world, the power or ability to break through
geographical barriers has never been easier.
Anyone, from any country, will be able to find or
notice your company and as such, is now a
potential consumer.
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5) ADVERTISING
Tools like Google AdWords or advertising on
Facebook give you the power or ability to reach
customers with much more accuracy and reliability
than with traditional offline advertising
techniques. Search engine optimizations (SEO) and
online advertising are great ways to help build
up awareness, if its done correctly traffic to
your website can see an increase. Be the first
company that a potential new client sees when
looking for a specific product or service online,
and use your website's contact page or e-commerce
features to make purchasing a product or finding
a retail outlet easier than ever before.
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THANKS
Do you have any questions?
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