Omnichannel grocery shopping: Why shoppers want it and where to find it

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Target Keyword grocery e-commerce
Article purpose Backlink article for article site
Omnichannel grocery shopping Why shoppers want
it and where to find it
According to Mercatus, an authority on consumer
behavior research, "Omni-channel grocery
shopping" is a top shopper behavior for 2022.
Shoppers want their online grocery experience to
be simple, convenient, and easy to use. They also
want the ability to purchase groceries online
and pick them up in-store or have them delivered
to their door. To find the best omnichannel
grocery shopping experiences, Mercatus recommends
looking for retailers who offer a wide variety
of products, easy online ordering, and fast
shipping or delivery times. Retailers who can
provide a seamless online and in-store experience
will be best positioned to meet the needs of
today's shoppers. A recent study by Mercatus
found that almost half of shoppers are interested
in buying groceries online. This is a
significant increase from just a few years ago,
when only about a quarter of shoppers said they
would be comfortable buying groceries online.
There are several reasons for this shift. First,
there is more awareness of the option to buy
groceries online. Thanks to the popularity of
Amazon and other eCommerce sites, shoppers are
more accustomed to buying goods online and are
therefore more open to the idea of buying
groceries online. Second, there has been an
increase in the number of grocery stores offering
online ordering and delivery. This makes it
easier and more convenient for shoppers to buy
groceries online, and they are therefore more
likely to do so. Finally, Mercatus research shows
that shoppers are becoming more comfortable with
the idea of trusting technology to select and
deliver their groceries. With all of these
factors combined, it's no wonder that omnichannel
grocery shopping is on the rise. And as the
demand for online grocery grows, so too will the
number of stores offering it. Click on the below
link for more information https//www.mercatus.co
m/omnichannel-shopper-behavior-report-2022 The
Mercatus research report on shopper behavior is
based on a survey of 1,906 adults across the
United States. The study was conducted by Brick
Meets Click via an online survey fielded in
August 2022. The report sheds light on some of
the latest trends in online grocery shopping,
including when households most recently ordered
groceries online for pickup, the top 5 reasons
customers opted to use pickup as opposed to
delivery, and the frequency of shopping in-store
when using the grocery pickup service.
Additionally, the report includes insights on why
shoppers did NOT use grocery pickup within the
last year or ever, how many are likely to use the
pickup for
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groceries during the next 12 months, and much
more. Mercatus provides comprehensive consumer
behavior research that helps inform decisions
related to grocery shopping preferences and
demands. This information can be used by
retailers to better meet the needs of their
customers and continue to evolve their online
grocery offerings. Mercatus is pleased to
present our latest Consumer Behavior Research
report. This report is based on our ongoing
research into shopper behavior, with a focus on
online grocery shopping. In it, we explore the
latest trends in online grocery shopping and
provide insight into how retailers can best meet
the needs of their shoppers. We hope that you
find it helpful and informative. Thank you for
your continued interest in Mercatus solutions.