How Your Website’s Structure Will Affect Your SEO

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How Your Websites Structure Will Affect Your SEO
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• A website structure always helps in customer
  engagement because no one wants to visit a
  website that has a glitch, check how website
  structure affects your SEO.

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To do that, you will need to explore beyond the
conventional content optimization practices and
explore how your websites structure can impact
your SEO efforts. You will need to create a
cohesive structure that is easy for search engine
bots to crawl and for users to navigate. So,
lets explore the relationship between your
website structure and SEO and how can the former
affect the latter! How Does Your Websites
Structure Affect SEO? Here are some ways in
which website structure can affect your SEO 
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• Site Crawlability
• Website crawlability is an essential factor
  defined by your websites structure. It refers to
  a search engines ability to crawl through your
  websites text content to ascertain what its all
  about. Webpages need to have internal links and
  CTAs (or some other way to ensure the visitor
  goes from one page to the other) to be considered
  crawlable. It will ensure that your website has
  no dead ends, and all your webpages create a
  bridge that takes search engine bots and visitors
  from one part of your website to another.
• URL Structure
• URLs act as the building blocks of an effective
  website hierarchy, as they direct users to their
  desired destinations. The best, SEO-friendly URL
  structures are simple, easy to read by bots and
  users, and contain target keywords or search
  queries. Effective website structures submit an
  XML sitemap to search engines for effective and
  seamless crawlability.

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• Internal Linking
• The link between site structure and SEO is also
  established with high-quality internal links, as
  they allow users to hop from one informative page
  to another with ease. With internal linking, you
  can make all your pages accessible and only a
  click away, enhancing the user experience.
• Plus, unlinked pages are harder for search
  engines to crawl and website visitors to find.
  However, when using internal links, dont just
  link back to your old content. Make it a habit to
  go over your old content and link to newer
  content to create a seamless loop of internal
  linking.
• Mobile Optimization
• If your website structure is optimized for mobile
  navigation and viewing, it will boost your mobile
  SEO. If your website isnt already structured for
  mobile optimization, doing so will undoubtedly
  take time, resources, and money. However, dont
  let that scare you because the end result will be
  well worth it. You will be able to create a
  memorable user experience for your tech-savvy
  audience. 

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• Navigation and User Experience
• Your website needs to be well structured to boost
  your SEO and organic search traffic. After all,
  if a website is poorly built, visitors will avoid
  interacting with it and bounce back to the search
  engine instead of wasting their time trying to
  figure out how to navigate the webpage.
• Its why you need to augment the user experience
  by making navigation as easy and accessible as
  possible. It will help you boost the time users
  spend on your website, increase your
  click-through rate, and decrease the bounce rate.
  
• Google will use the users interaction with your
  site to assign your ranking on its SERPs. So,
  make sure to use apt CTAs, offer invaluable
  content, make navigation easier, and create an
  intuitive user interface for better site
  structure and SEO.

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• Loading Speed
• Your website structure needs to support
  fast-loading pages to have a positive effect on
  SEO. Its because slow-loading websites and page
  speeds or unresponsive pages result in a spiked
  bounce rate. Users dont want to wait for more
  than a few seconds for a webpage to load, and
  when it takes longer, they typically bounce back
  the search engine and look for a more responsive,
  fast-loading website. It will result in lower
  traffic and conversions. Its why you must choose
  the right site structure to enhance page-loading
  speed.
• If you are struggling with your site structure
  and SEO efforts, contact Marketing Tiki today! We
  offer exceptional web design and development and
  SEO services that will help you achieve your
  targets in no time!

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THANK YOU
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