Why Perfect Data Quality is Critical For Real Estate Marketplaces

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Why data quality is so important for real estate
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• 90 of decisions in real estate industry are data
  driven

Source www.mckinsey.com
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Data unlocks new potential for real estate
marketplaces

• Risk mitigation
• Improved customer engagement
• Accurate appraisals
• Enhanced marketing strategy
• AI-enabled decision-making process
• Quick actionable insights

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2 Types of Data Useful to Real Estate Marketplaces

• Non-Traditional

Traditional

• Location intelligence
• Mortgage
• Loan
• Valuation
• Rentals
• Consumer behavior
• Appraisals
• Market pricing
• Insurance

• Cost of living
• Neighborhood
• Mobile signal
• Noise pollution
• Crime rate
• Coffee shops
• Schools
• Medical facilities
• Traffic

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Challenges in keeping property listings accurate
updated in real time
Constantly changing status of ownership
Incomplete property records
Constantly changing status of mortgage,
appraisals etc.
Duplicate property information
Inauthentic data sources
Inconsistent data formats
Incorrect property information
Outdated data (data decay)
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What constitutes good real estate data?
Accuracy
Relevance
Factors that Affect data quality
Timeliness
Validity
Consistency
Completeness
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How automation technology is navigating
property data management

• Technology driven omni-channel data capture
• Smart tools to validate property information
• Scheduled crawlers to capture data across time
  zones
• Robust process to keep database updated all the
  time
• Data wrangling tools to transform data's format
• Custom tools for automated cleansing and
  enrichment
• Automation to track and monitor frequent changes
  in data
• Price scraping tools

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Key ingredients for high quality property data
Technology-enabled solutions
A skilled and scalable workforce
Elevating higher than essential tools
Investment in infrastructure
Technology up gradation
Investment in skills and technology
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Manual processes are replaced by intelligent
automated tools for
Data Validation
Data Cleansing
Real-time Data Update
Data Enrichment
Data Standardization
Data Capture
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Outsourcing real estate data management to
qualified data specialists proves cost-effective
and a prudent decision.
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HabileData processed 6,50,000 property records
monthly for a real estate listing site
Solution

• Macros, scheduled bots and rule-based scripts
  scraped and aggregated property data
• Data validated and mapped against GIS info,
  location tracking details, and data from other
  MLS sites.
• Programmable bots added new property information

Business Impact

• Updated and comprehensive property data pool
• Enhanced customer experience and engagement
• Improved operational efficiency

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If you are looking for
Increased operational efficiencies
Optimised costs
24/7 support
Seamless workflow
Customized solutions

• Reach out to HabileData for industry proven real
  estate data management solutions
• www.habiledata.com info_at_habiledata.com