SWOT Analysis for Strategic Management

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MIT University, ShillongSWOT Analysis for
Strategic Management
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What is SWOT Analysis?

• SWOT stands for Strengths, Weaknesses,
  Opportunities Threats. SWOT analysis helps
  companies to look at the internal external
  factors objectively and take the decision and
  plan the course of action accordingly.

• Strength
• Strength shows the tangible or intangible aspects
  of the organization or capabilities. These can
  include people, location, financial stability, a
  stronghold in the market, unique products or
  services, processes, or brand loyalty.
• Weakness
• Weakness displays the negative points within the
  organization that deter it from achieving its
  goals or objectives. It can be ill-maintained
  machinery, insufficient staffing, inadequate
  training, wastage of resources, etc.

• Opportunities
• Opportunities include new markets, new target
  audience, scope to increase production,
  diversification, expansion, new machinery or
  technology, Government norms, etc. These factors
  contribute greatly to deciding the future course
  of action for the company.
• Threats
• Threats describe the factors that can hamper an
  organizations growth profitability. They can
  be natural calamities, political unrest,
  restrictions on trade, redundancy of products,
  restricted FDIs or imports exports, etc.

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Why SWOT is important?

• SWOT analysis helps companies to look at the
  internal external factors objectively and take
  the decision and plan the course of action
  accordingly.
• It helps the company to fix realistic targets,
  prepare for impending threats and take policy
  decisions to increase profitability.
• Past present data are compared to measure the
  performance of the company and prepare for the
  future, making it a more practical way of
  analyzing the scope of the company.
• A SWOT analysis is essentially a way to get the
  organization focused on specific goals, projects,
  and objectives. Its an organized approach that
  helps businesses identify ways to improve
  efficiency and productivity.

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Learning Strategic Management Techniques
A decision-maker must have a strong knowledge of
strategy formation and the tools techniques to
be used. Hence one should undergo training and
acquire the required skill set. MIT University
is an institute that understands the current
skills gap in the market and strives hard to
reduce it. For this purpose, MIT University
offers Executive MBA (EMBA) in Project Management
course that covers the key concepts of Project
Management through case study and an interactive
approach. EMBA in Project Management imparts
the skills required to successfully execute
projects using the latest tools like Jira and
Microsoft Project. It also teaches the important
skills of people management, risk analysis, and
project planning, monitoring controlling.
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About MIT University, Shillong

• Set in the laps of natures haven, North-East
  India, MIT University of Shillong, Meghalaya is
  an integral constituent of MIT Pune.
• MIT University, Shillong offers Executive MBA
  programs across specializations such as
  Marketing, HR, Finance, Supply Chain, Operations
  Project Management. In addition to the
  executive education, the University has matched
  the pace with the changing times, and hence it
  offers Certification programs in Innovation
  User Experience Design and the most trending
  Digital Marketing. It also offers a unique
  program called the Post Graduate Program for
  Executive education (PGPEx) in Design Thinking
  Digital Transformation

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Advantages of MIT University, Shillong

• Live sessions Masterclass
• Case study discussions (Cases from Harvard, IIMs,
  and other premium sources)
• Dedicated student support team
• State-of-the-art LMS (Canvas)
• Regularly updated syllabus

• Industry experts as course faculty
• Harappa Education certifications
• Industry-relevant course offerings
• Self-paced learning
• Block pattern pedagogy
• Continuous Assessment for long-term knowledge
  retention

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Contact Us

• Email id admissions_executive_at_mitu.edu.in
• Website mituniversityindia.edu.in

• Address Nongshiliang, Shillong, Meghalaya 793014
• Phone [phone]

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Thank you