Factors That Affect Search Engine Rankings

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BUILD DIGITAL BRAND EXPERIENCE WITH INTERICS
IN-DIGITAL
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FACTORS THAT AFFECT SEARCH ENGINE RANKINGS
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DIGITAL BRAND EXPERIENCE
ADVERTIZING

• Where do people go nowadays when they need an
  answer or an idea? Or when they are looking for a
  product or service? They go online! Particularly
  to search engines like Google, Bing et al. In
  fact, 95 of users dont go beyond the first page
  of search engine results. So, how do we rank on
  the first page? With Search Engine Optimisation
  (SEO) carried out by an online marketing
  agency.Search Engine Optimisation is a
  perpetually evolving field. More than 3.5 billion
  Google searches are made each and every day. Over
  40 of advertising revenue is dedicated to search
  engine marketing. Website owners face immense
  pressure to rank well on search engines, and SEO
  experts have to navigate through a lot of factors
  that affect website ranking, every day. This is
  why Search Engine Optimisation has grown into an
  80 Billion industry.
• Consistent investment in SEO is a must to get
  tangible results. Taking shortcuts in terms of
  time or efforts cannot bring sustained productive
  results.

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WHAT ARE THE RANKING FACTORS?
DIGITAL BRAND EXPERIENCE

• SEO is the practice of optimizing your website to
  make it rank as high as possible on the organic
  search engine results pages (SERPs). The term
  organic is used to refer to unpaid search
  results. This is in contrast to pay-per-click
  advertising (PPC) which is the approach that
  focuses on paid traffic generation.Organic
  rankings on Googles SERP are decided by its
  algorithm that takes various characteristics and
  SEO metrics into account - which are your ranking
  factors.

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TYPES OF RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Most marketers talk in terms of on-page and
off-page ranking factors, but there are in fact 3
types

• OFF-PAGE RANKING FACTORS These metrics are
  measured by Google and mainly deal with
  backlinks.
•  
• ON-PAGE RANKING FACTORS These are primarily
  related to the keywords and information on your
  pages.
•  
• TECHNICAL FACTORS These are website metrics that
  have to do with the sites overall technical
  performance.

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TECHNICAL RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Search Engines operate by crawling and indexing
the information present on your website. There
are a number of core technical factors that need
to be optimized. Here are a few technical factors
that affect search engine rankings
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TECHNICAL RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Page Speed
Page Speed If your page loading speeds are too
slow, your bounce rate will increase and your
ranking will decrease.
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TECHNICAL RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Mobile Compatibility
Mobile Compatibility Google makes use of
mobile-first indexing when crawling websites.
This means that it mainly uses the mobile version
of your website when evaluating a web page. Even
if your sites desktop version is flawless, your
search engine ranking could be adversely affected
if the site isnt optimized for mobile.
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TECHNICAL RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Core Web Vitals
Core Web Vitals Google introduced Core Web
Vitals as a part of the search engine page
experience update.Core Web Vitals analyse the
website visitors experience on your page.
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TECHNICAL RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Internal Links
Internal Links These are any hyperlinks that
point to an internal page within your website.
Search engine crawlers use internal links to help
analyze and effectively index the different
content on your website.
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ON-PAGE RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Relevancy
Relevancy The relevance of your content to a
search engine query is the most significant
ranking factor.The words and phrases that
comprise the search query are called keywords.
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ON-PAGE RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Title and Header Tags
Title and Header Tags Its important to
implement your desired keywords into sections on
your pages, like the title and header tags.
Search engines make use of these tags to
understand the pages content.
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ON-PAGE RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Meta Description
Meta Description This is a short description of
your page embedded in the HTML code. It is
displayed along with search results and hence
should describe the page content concisely.
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ON-PAGE RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Image Alt-text
Image Alt-text Every image on your website is
accompanied by alt-text. Properly optimized
alt-text can move your images onto the first page
of Google search results.
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ON-PAGE RANKING FACTORS
DIGITAL BRAND EXPERIENCE
URL Structure
URL Structure A jumbled URL comprising mixed
characters is detrimental in helping search
engines understand your page content. A good URL
is one that has a simple structure, is concise,
and includes the target keyword.
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OFF-PAGE RANKING FACTORS
DIGITAL BRAND EXPERIENCE
Backlinks
Backlinks A backlink is a hyperlink that
originates from a page from another website.
Googles PageRank algorithm introduced in 1996
considers the number and quality of links to a
page as a potent indicator of the quality of the
web page.
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How can Interics INDigital help?

• Make the most of the benefits of SEO for your
  business with Interics INDigital - the best
  digital marketing company in India. As a reputed
  web design company in Pune and the best SEO
  company in Pune, Interics INDigital has the
  creative and technical skills to deliver powerful
  digital marketing solutions for lead generation
  configure and execute content marketing strategy
  and build brand awareness through digital
  marketing.
• We use a customised combination of Web
  Development, Content Strategy, Digital
  Advertising et al,to provide tailor-made
  solutions for a powerful digital brand experience
  and measurable brand impact.
• Interics INDigital has a team of digital
  marketing specialists that devises and executes
  potent SEO strategies that ensure search engine
  visibility, attract highly relevant website
  traffic, increase organic rankings, and improve
  credibility and trust.
• Visit www.intericsdigital.com to learn more about
  our services!

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Connect with us

• 91 93732 73322
• www.intericsdesigns.com www.intericsdigital.co
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