A GUIDE TO DIGITAL MARKETING FOR REAL ESTATE

1
A GUIDE TO DIGITAL MARKETING FOR REAL ESTATE
2
MARKETING REAL ESTATE IN THE DIGITAL AGE

• Properties were viewed as a luxury investment a
  few decades ago. The excessive rates imposed on
  the numerous home projects were only affordable
  by the very wealthy. Even buying a property
  involved a drawn-out and difficult process.
  Homebuyers were required to gather and sign a
  never-ending stream of paperwork while also
  looking for a broker who could get them a fair
  bargain on the desired house. In India alone,
  there are currently 450 million active Internet
  users, and based on current trends, there will be
  635.8 million active Internet users in India by
  2021.

3
How can property developers interact with the
next billion internet users in India?

• Indians are widely represented on practically
  all important digital platforms. With 240
  million Indian users, most of whom access
  Facebook through their phones, it is by far the
  most widely used social networking platform in
  the country. These figures demonstrate how
  developers can connect most effectively with
  their audience in the online environment.
  Property developers can more effectively use the
  Top Tools For Social Media Marketing Services for
  real estate agents to better understand their
  customers and generate more specialised campaigns.

4
How can real estate developers in India interact
with these customers through digital marketing?

• Property developers are now in a position to
  take advantage of digital marketing for real
  estate as India's Internet audience continues to
  rise at a rapid rate. Developers must refocus
  their efforts from purely revenue-generation to
  genuinely providing value to their customers in
  order to engage with them. Property developers
  have several options for doing this in India
• Understanding audiences will help you tailor your
  marketing efforts.
• Develop mobile-specific advertising
• To reach a larger audience, use regional
  languages.
• Brands should be voice search-ready.
• Use the "missed call" extension for Google
  Adwords
• Improve communication with both groups

5
REAL ESTATE DIGITAL MARKETING SUCCESSES
UNDERSTANDING THE IMPLICATIONS

• Marketing strategies are free to change and
  improve over time. Additionally, if you are an
  avid user of the internet domain for your product
  marketing, you are aware of its many advantages.
  Real estate digital marketing is advancing not
  only in urban areas but also in Tier 2 and Tier 3
  cities. Developers have failed to recognise these
  advantages and are only beginning to fully
  utilise the advantages provided by fusing real
  estate and digital marketing.Few of them are
  discussed below
• Cost-efficient
• Increased exposure
• Performance analysis
• Creative licence
• Brand building