How to Maximise Sales Using Direct Email Marketing

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SMS Marketing Strategy and Tips to Supercharge
Your Business
The e-commerce industry is rapidly expanding,
especially in mobile commerce, or m- commerce.
While email marketing has always been one of the
most popular ways for marketers to communicate,
SMS marketing is swiftly gaining traction. Why?
because it can cut through noise more effectively
than practically any other channel. Consider
that your company's marketing communications
could be viewed virtually quickly without the
requirement for an internet connection. SMS
marketing can assist you in accomplishing
this. This blog covers everything about SMS
marketing, including the best practices, top
ideas, and examples to help you get started with
SMS for boosting e-commerce sales. What is SMS
Marketing? But before that, for those who are
new, let us define SMS marketing. The practice
of providing promotional content by text message
is referred to as SMS marketing. SMS marketing
is when you send text messages to your subscriber
list. SMS marketing is primarily a method for
communicating offers and other data to existing
clients who have given you permission to send
them text messages. Obtaining authority to
transmit messages is the key.
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• Top 3 Reasons To Use SMS Marketing As a Marketing
  Tool
• Getting your service or product next to your
  target audience is one of today's most difficult
  marketing issues. Our inboxes are overflowing due
  to information overload, and advertisements are
  so frequent on our social networks that we no
  longer notice them. This is when SMS comes into
  play.
• SMS marketing is designed for mobile Commerce
• According to a recent study, 46 of people spend
  5-6 hours each day on their smartphones in their
  spare time. As a result, companies must invest in
  mobile-friendly marketing. SMS
• messages, fortunately, make this simple because
  they are meant to be read on mobile devices.
• Higher opening rates lead to better engagement
• People are not only opening SMS messages but also
  responding to them. Furthermore, according to a
  study, SMS messages earn significant levels of
  engagement from shoppers all over the world.
• Using their prefered communication medium helps
  connect with shoppers
• SMS also allows you to communicate with customers
  in the method they choose. People want to know
  what's going on and to feel important to brands.
• Whenever your company uses text messaging to keep
  customers informed about specials, events, and
  other relevant news, they feel cared for and
  included in the process.
• How to Get Started Using SMS Marketing

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• Focus on growing your subscriber list
• After you've decided on a new SMS marketing tool,
  it's time to start building your subscriber
• list. Of course, one of the most crucial aspects
  of SMS is compliance. Because SMS marketing is a
  permission-based channel, it's critical that all
  components of your campaign, especially list
  growth, are done in a completely compliant
  manner.
• Launch your first campaign
• Take your time at first to try different things
  and figure out what works well for your e-
  commerce company.
• Continue testing
• Don't expect to hit a home run right in the first
  time. Or the second option. Or one hundredth.
• Evaluate the results and analytics you
  established for your SMS marketing campaigns to
  discover what you're doing well and where you can
  improve. Continue to experiment with different
  messages, times and days, promotions, and
  workflows to find the perfect SMS approach for
  your eCommerce store.
• Best E-commerce SMS Marketing Practices
• Now that you've established an SMS marketing
  strategy, let's go through some key best
  practices to help guarantee that your efforts
  succeed.
• 1. Add value to your customers
• Whenever you reach out, make absolutely sure
  there's something useful to offer, such as
• A one-of-a-kind or exclusive dealparticularly
  one that is only available to your SMS list.

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• You can accomplish this by making sectioned lists
  and texting groups about the topics that most
  interest them. Include people's names in data
  automation messages whenever possible.
• Some Examples of SMS Marketing To Send
• To begin connecting with your customers, you can
  send two types of messages transactional and
  broadcast.
• Transactional SMS is when a text message is sent
  in response to an activity. You can set up
  prompted text messages, similar to email, to
  respond to a customer's action, such as signing
  up for communications, placing an online order,
  or attending an event.
• Broadcast SMS are scalable marketing messages
  that, while not directly prompted by previous
  activity, should nonetheless be extremely
  relevant to customers. You may verify their
  relevance by directing subscribers to a
  preference centre when they opt-in and using
  demographic data to customise your content, such
  as age or geolocation.
• Here are some transactional and broadcast message
  samples.
• Complement welcome emails with SMS texts
• Automated welcome email programmes can provide
  numerous advantages, ranging from improved
  customer experience to increased engagement
  rates. And by including SMS in the
• mix can help you succeed. Also, just as you would
  in an email, emphasise any benefits of
• joining up.
• Send quick order confirmation and after-sale
  updates
• Text message order updates help to strengthen
  your SMS strategy. Consumers who are well-
• informed are satisfied customers. A great
  customer experience includes regular updates on
  the status of clients' orders, including shipment
  and delivery times.

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• Introduce flash sales to drive quickness
• Text notifications might help you supplement your
  email marketing approach. Customers that
• have previously purchased from you may only need
  a gentle nudge to return and renew their order.
• Keep the conversation going with content-driven
  communication
• Enhance customer experience by delivering
  value-driven engagements directly to the
  consumer's smartphone. Enquire how they enjoyed
  the product they bought, or show them a video of
  innovative ways they could use the goods.
• SMS is an excellent medium for delivering
  compact, to-the-point content since it is quick,
  direct, and clear.
• Wrapping Up
• It is simple to get started with SMS marketing.
  Decide what your message is and why it is
  important. Ask them if you can send them
  messages, and then hire an SMS market service
  provider. Then, begin sending messages to your
  customers. Keep them concise and interesting,
  and don't overstate your welcome by appearing on
  people's cell phones on a daily basis. The more
  you integrate SMS messaging and analyse your
  results to see what you can do in the future,
  the more potent this marketing too can become.
• References https//mmw3degrees.blogspot.com/2022/
  07/how-to-maximise-sales-using- direct.html

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