How to Engage More Closely in the Web Development for Your Calgary Business

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How to Engage More Closely in the Web Development
for Your Calgary Business
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• Its no secret that a well-built website is
  virtually a part of the cost of admission for
  doing business today. At the same time, some
  companies continue to operate with little to no
  web presence, and those that do so miss out on a
  wide range of marketing opportunities and
  potentially valuable new markets. Building a
  website that reflects the quality and personality
  behind your brand is an essential step.

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• You could just choose a service providing web
  development in Calgary and fire off a general
  brief in an emailbut that wont always get you
  the best results. When business owners engage
  more directly with the design process, the
  outcome most often better reflects their original
  vision. That doesnt mean you need a crash course
  in website coding. Instead, consider the
  following tips and how they can help you come
  away from the process with the best website.
• Make a List of Your Top Competitors Online
• Seeing what your competition does should be your
  first step. Look up your most direct competitors
  in your industry and list their website URLs.
  When you work with a designer later, it will be
  easy to showcase what youre up againstand
  easier to figure out how to beat them at their
  own game.

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• See What Features the Competition Offers Online
• While youre looking at those websites, take
  notes about the primary features of their pages.
  What kind of navigation do they use? Do they have
  a prominent blog link? How do they communicate
  with usersand do they do so effectively? This is
  your chance to evaluate the competition with the
  same point of view as an uninitiated user.

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• Take Note of What You Likeand What You Dont
• Having a wish list to work from is very helpful
  for any web designer and using your competitors
  as inspiration is just savvy thinking. Note what
  you particularly like about how a website looks
  or functions but also keep track of the things
  you believe you can definitively improve upon.
  Investing this time into research will make
  future conversations about design more accessible
  and engaging for you.

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• Imagine Yourself as a New Visitor to Your Website
• Take those fresh eyes you used to examine
  competitor websites and imagine yourself as a
  brand-new user of your website. Whats the first
  impression you want them to have? What are the
  first things they see and interact with on the
  page? How did they get to your page in the first
  place? Even if you dont have all the answers to
  these questions, you can explore them in-depth
  with your designer.

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• Connect with a Proven Design Agency Today
• With information like this on hand, working
  together with a professional providing website
  design in Calgary is simpler and more enjoyable.
  At Digital Lion, we love helping our clients
  build the best website possible for their brand.
  Using a personalized process and a diverse skill
  set that includes coding and SEO, digital
  marketing, and graphic design, we can help you
  stand apart online. Talk with us today to learn
  more about how we can collaborate.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.