6 Tips To Make Perfect PPC Reports For Your Clients​

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6 Tips To Make Perfect PPC Reports For Your
Clients

• By- ESage Digital

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Tips For PPC Reports For Your Clients 
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Be Transparent Consistent

• When you share the same stats and details each
  reporting period, you build trust and can have an
  honest conversation about what's working, what's
  not working, and how the strategy is
  evolving. Having an honest and open approach to
  performance sharing, whether it's doing well or
  not, is the first essential element for a perfect
  report.

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Organize The Report From General To Specific

• Keep the high-level content in the foreground and
  rest on the smallest details. Putting high-level
  summary information and statistics before ad
  groups, ads, and keywords will keep your customer
  engaged.

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Start With Goals

• While we often want to start with our primary PPC
  metrics (e.g., impressions, clicks, conversions,
  click-through rate), our customers often
  prioritize ROI and ROAS. Find out what matters
  most to your customer and how you inform your
  stakeholders. Make it the first thing you report
  on.

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Have A Dashboard Or Executive Summary

• If you've never met the C-suite, run the report
  by filtering whether someone you've never met who
  doesn't know PPC metrics can understand what
  you're doing and if it's working. It's best done
  in an executive summary or dashboard at the start
  of the report.

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Segment Performance Data By Intent

• If you focus on conversions, but not all
  campaigns, ad groups, or keywords are focused on
  last-click attributed conversions, then be sure
  to segment your report accordingly.

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Aggregate Everything Possible

• However, if youre running ads in Bing and/or
  additional advertising platforms, it can be
  helpful to aggregate stats to show what PPC is
  doing across all networks. This can be done using
  reporting software or your own manual methods.

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Thank You

• Are you searching for a PPC Company in India that
  drives your sales and lead generation in your
  business? Don't worry. ESage Digital team uses
  the report as their monthly calling agenda, and
  Our PPC management services ensure instant
  business leads. ESage Digital is a top PPC
  management company in India, offering
  result-oriented services to maximize sales and
  ROI. 
• Visit _at_ www.esagedigital.com/ppc-services/