Focus on the Advantages and Disadvantages of Online Surveys

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• Focus on the Advantages and Disadvantages of
  Online Surveys

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• Over the last couple of decades, the
  popularity of online survey tools has exploded.
  One of the key reasons behind the wide adoption
  of online surveys is the way they enable
  researchers to conduct research economically and
  on scale while also saving time. Online surveys
  make the process of data collection much easier
  when compared with other methodologies. Global
  online survey companies such as Unimrkt Research
  leverage online surveys and a range of other
  tools to help business organizations collect high
  quality data that can be used to draw actionable
  insights. There are many other compelling reasons
  to include online survey programming in your
  primary market research strategy, which we will
  discuss below along with the disadvantages of
  this particular research tool.

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Advantages of Online Surveys

• Here are some of the most notable advantages of
  online surveys in your market research
• 1. Inexpensive
• The affordability of online surveys makes the
  process of data collection affordable. After the
  collection stage comes the data processing and
  tabulation, which is also quite straightforward,
  especially when working with a research support
  company. The process is simple and doesnt cost a
  fortune and doesnt demand too much manpower.
• 2. Increased Response Rate
• Online surveys have a high response rate as
  compared to traditional surveys. Respondents have
  the freedom to answer questions at their
  convenience. The lack of time constraints allows
  respondents to fill up survey forms whenever they
  get time, leading to research companies
  collecting more data.

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• 3. Real-time Feedback
• The responses that are generated through online
  surveys are automatically saved, allowing you to
  have the data at your fingertips in real-time.
  This makes reviewing the data a breeze and also
  allows you to take action right away.
• 4. Facilitates Fast Analysis of Data
• Surveys are usually standardized, resulting in
  the seamless gathering of quantitative data.
  While qualitative survey research techniques like
  focus groups or phone interviews might produce
  fascinating results, the process of interpreting
  them is more complex (and potentially
  inaccurate). This is not the case with online
  surveys. Leading global online survey companies
  use top-notch statistical tools to analyze survey
  data and determine validity, reliability, and
  statistical significance.

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Disadvantages of Online Surveys

• The following are some of the disadvantages of
  online surveys as a market research tool
• 1. Limited Sampling
• The efficiency of online surveys can be hampered
  by a variety of sample concerns. A typical sample
  error occurs when researchers are unsure whether
  to directly study people who use the product or
  those who influence the customers to buy it.
  Another example of sampling issues is when just
  those who are interested participate in a survey
  of their own free will. The ideal scenario would
  be for researchers to make extra efforts to
  increase the number of people who participate in
  a survey.
• 2. Potential Cooperation Issues
• It's possible that online survey invitations can
  be deleted or disregarded. People despise being
  poked, and if they become irritated, they can
  just delete survey invitation emails.
• 3. Absence of Interviewer
• The lack of an interviewer, while sometimes
  considered a plus, can also be a major limitation
  of online surveys. An expert interviewer can
  often get answers from even the most reluctant
  participants. They can also read body language
  and detect whether or not a participant is lying,
  as well as alter questions to help participants
  feel more at ease. This is not a possibility with
  online surveys.

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Final Word

• Online surveys have their fair share of
  advantages and disadvantages, although the former
  outweigh the latter. When looking to collect
  high-quality data using online surveys and other
  tools, it helps to partner with the right
  research company. Unimrkt Research is one of the
  leading global online survey companies that have
  immense experience operating in different
  industries, across different countries, in a
  variety of languages. To learn about our market
  research consulting services, call
  91-124-424-5210 or fill out our contact form.