The 5 Best Tips for Building Customer-Friendly Ecommerce Sites

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The 5 Best Tips for Building Customer-Friendly
Ecommerce Sites
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• Few marketplaces in history have been as open and
  accessible to the entrepreneur as the internet.
  Today, the ecommerce sector is a booming
  spacealthough that wasnt always a foregone
  conclusion. The dot-com bubble raised many
  questions and doubts, but today, all those have
  been replaced by a vibrant digital market where
  individuals and major corporations compete for
  attention.
• With surging demand for ecommerce options in many
  categories, now is an excellent time to dive in
  but what does it take to be successful? A good
  marketing plan and effective advertising are
  essential for getting people to your site but
  converting hits into sales demands good design.

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• The way you build your ecommerce site impacts its
  effectiveness as a storefront. To give yourself
  the best chance of standing out, keep these five
  tips for ecommerce website design in mind.
• 1. Build a Sleek, Fast Page With Low Load Times
• A responsive page is very important. Not only do
  search engines factor loading time into rankings,
  but online shoppers arent always patient. A page
  that takes too long to load can send them
  searching for another option. Focus your design
  on ensuring swift load times to hold a shoppers
  attention.

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• 2. Harmonise User Experiences Across Platforms
• We dont all use desktop computers to browse the
  web anymorein fact, many users interact with the
  web exclusively on mobile devices. Ensure that
  your site looks and behaves the same no matter
  whether a user arrives on a smartphone, a tablet,
  or a computer.
• 3. Let Customers See Items Up Close
• Like real shopping, buyers want to get a good
  look at items before they purchase. Dont just
  use stock images of your items invest in
  high-quality, multi-angle photos. Sometimes, even
  video content is a good idea, particularly for
  products that require consumer education.

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• 4. Streamline Checkout and Eliminate Unnecessary
  Steps
• Yes, the checkout process is a chance to capture
  customer information but dont put up too many
  barriers. The more steps there are to buy a
  shopping cart full of items, the more likely
  youll see your abandonment rate rise. Options
  such as guest checkout provide buyers with a fast
  and easy way to complete their purchase. Whenever
  possible, avoid requiring an account sign-up
  process mid-purchase.

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• 5. Invest in the Power of Social Proof
• A unique aspect of ecommerce is the opportunity
  to reinforce a buyers decision in the moment.
  Showcasing social proof on a product page, such
  as user reviews and photos, reveals to the buyer
  that others have made the decision and enjoyed
  their experience. Building this into your design
  lets users shop, compare, contrast, and buy
  confidently.

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• Gives Users What They Want and Grow Your Business
  Online
• Ultimately, all these design choices are about a
  shopping experience that is as easy and
  stress-free as a physical location. Building your
  site around a positive user experience is the key
  to driving sales. At Digital Lion, a proven
  ecommerce developer, we have a clear
  understanding of the best practices for effective
  shopping site design today.
• Connect with us and discover whats possible on
  the road to a successful online store.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.