3 B2B Market Research Trends That Could Shape 2022

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3 B2B Market Research Trends That Could Shape
2022
The world has seen significant disruptions since
the later part of 2019. The COVID-19 pandemic
led to significant changes in customer behavior
and preferences. Ultimately, most brands have
come to appreciate the need to keep on top of
ever-changing consumer behavior following a year
of tremendous upheaval. These changes have
brought technology-driven market research
practices to the forefront. To better handle the
diversity of populations and keep up with the
constantly changing, multi-dimensional society,
brands need to adapt to the new market research
trends. Over the last few years, research has
evolved away from merely defining fundamental
features of the average consumer such as age,
wealth, social class, and gender. Today, it is
more concerned about creating uniquely relevant
insights in terms of consumers individualism.
Hyper-segmentation will become increasingly
important in 2022. Before you approach a market
research company for qualitative data analysis,
let us take a look at some of the major trends
that could impact B2B market research in
2022. 1. Customer Experience Research Will Get
More Complex Gone are the days when surveys were
the only way to measure customer satisfaction.
In 2022, we should expect primary market research
to get more complicated. Of course, surveys will
always play a pivotal role in market research.
After all, periodic surveys help researchers to
measure performance, gather post-purchase
feedback, and build a data cache. However, it is
no longer the only alternative for gaining
valuable customer feedback. Market research
analysis programs will become significantly
broader in scope in 2022. Executives will be more
interested in integrating customer feedback in a
meaningful and profitable way that allows for
immediate customer connections and issue
resolution rather than just data collection.
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• 2. Data Collection Will Become More Crucial
• Lets be honest! Data is the new oil. Although
  more companies are coming up with new data
  collection practices, a significant shift may be
  noticed in 2022. While data collection will
  remain the norm, a mere collection of numbers
  wont
• help any better. Many firms' customer experience
  and market research departments are expected to
  evolve as they have amassed a number of
  potentially useful data sets that are simply
  waiting to be used. These datasets include
• Customer habits
• Transaction behavior
• Customer attitudes
• Purchase preferences
• Digital actions based on third-party data
• Customer Net Promoter Score (NPS)
• Customer Satisfaction Score (CSAT)
• We expect CX departments and market researchers
  to transition from data consumers to data
  contributors, sharing crucial customer
  experiences along their journey. It would lay a
  new path for quantitative market research. To add
  new avenues to your data exploration process,
  consider partnering with an experienced market
  research company that has a proven track record.
• 3. Even B2B Clients Will Seek B2C-like
  Experiences
• People have become more smartphone-dependent than
  before 2019. Its impossible to imagine a world
  where we dont have phones in our hands.
  Moreover, with companies like Netflix, Facebook,
  Twitter, and Amazon
• providing more personalized experiences to their
  users, people have started expecting similar UX
  from B2B portals. As it stands, B2B customers
  want the same experiences as B2C customers. This
  includes

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• Quick service
• Fast product purchases
• Unmatched digital material, and
• Prompt customer care
• Future B2B buyers will anticipate more open,
  connected, intuitive, and fast purchasing
  experiences. Companies that can provide such
  experiences will be the winners.

Final Word While no one can tell what the future
of B2B market research holds, we do know that
technology will continue to bring new
methodologies to action. Businesses have begun to
recognize the relevance of paid market research,
and to stay ahead of your competition, it is
imperative to connect with the best market
research companies in your sector. If you are
looking for a market research company that can
help transform how you conduct business whether
through market research analysis, qualitative
data analysis, or quantitative market research,
your search ends at Unimrkt Research. We are one
of the best b2b market research companies,
having conducted multi-industry research across
90 countries, spanning four continents, namely
America, Europe, Asia Pacific, and Africa. To
discuss your requirements or hear more about how
our market research company can work as an
extension of your organization, call 91-124-424-
5210 or email sales_at_unimrkt.com. You may also
fill out our contact form, and we will get back
to you at the earliest.