4 Things You Should Do for Metaverse Design Success (1)

1
4 Things You Should Do for Metaverse Design
Success
Its happening. Gucci is inching its way into the
Metaverse by launching an experimental online
space called Vault, its online concept
store. Samsungs Galaxy S22 launch on
Decentraland was a one-of-its- kind event where
fans could attend and mingle with others in the
alternate universe. McDonalds is likely to
expand into the Metaverse, evident from its ten
trademarks expressing interest to bring its chain
of fast-food joints into the virtual
realm. JPMorgan became the first bank to enter
the Metaverse with an explorative lounge,
Onyx. Coined by Neal Stephenson in 1992 in a
science fiction novel Snow Crash, Metaverse is a
combination of AR, VR, and videos live in the
digital universe. At its nascent stage, the
alternative world will soon require design
experiences beyond screens, blending the fine
lines between physical and digital spaces. Its
safe to say that designing for the Metaverse is
about a shift in the approach, skills, and
methods. Heres are four things that translate
into a successful Metaverse design. Storytelling
will be indispensable Storytelling predates
formal language. Humanity has come a long way
indeed, from drawing on cave walls to creating
virtual avatars in the Metaverse (and NFTs). And
lets not forget that good design is rooted in
exceptional storytelling.
2
Therefore, its no secret that brands will soon
adapt their visual storytelling strategies to
the new realm by transforming the corresponding
real-life experiences into virtual ones. This
means UX UI design company will need to learn a
new visual language and implement several skills
without altering the original narrative. For
this, they need to understand the nitty-gritty of
building compelling stories to support and
connect immersive experiences. Consistency is
the key A consistent experience is the fulcrum
of the Metaverse as there are several
technologies involved, including Virtual Reality,
Augmented Reality, and Artificial Intelligence.
Designing in silos is, therefore, out of the
question, with each experience working flawlessly
with the others to create a seamless
experience. Come to think of it, wearing VR
headsets for a prolonged period can lead to
fatigue and headaches. Therefore, while thinking
of UX UI design in the Metaverse, its a must to
consider the complete 360- degree experience,
including how the users will behave in each stage
of their journey.
3
(No Transcript)
4
Moving beyond 2D Sketch and Figma are the
blue-eyed boys in UX UI agencies. These are two
common UX UI design software popular for creating
2D designs. Likewise, they have hands-on
experience using several other tools to craft
stellar user experiences. Its now time to take
the next step and move ahead. They need to learn
the concepts of 3D designing, prototyping, and
modeling to design for the Metaverse. Getting
familiar with 3D modeling tools like Gravity
Sketch and Tvori comes in handy to portray
various elements perfectly. The caveat here is
to select the right tool as there are plenty of
3D modeling software available on the market,
some of which might not be helpful to translate
the concepts into design in a seamless
manner. Getting back to field research Observatio
ns are crucial while researching users. It is
even more critical while designing for the
immersive universe. UX UI designers need to
understand product behavior in different physical
environments to replicate the experience in the
virtual space. How many steps will a person take
to go from point A to B on the road? How will a
person react when they meet their family after a
long gap? How do users behave in real life when
they face life-threatening situations? Metaverse
designers must consider similar questions and
create a robust method that leads to perfect
designs.
5
The Wrap Metaverse is often perceived as a realm
with unprecedented digital growth that arrives
with too many risks. This also means that there
will be new avenues for businesses and brands,
helping them create value. Designing for the
Metaverse will not be far removed from designing
in the real world with user experience taking
center stage. Designers need to leverage the
best features and functionalities of their tools
and be prepared to quickly learn and adapt to the
changes that the Metaverse throws at them.