Selecting the Best Format and Binding for Your Printed Brochure

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Selecting the Best Format and Binding for Your
Printed Brochure
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• The most important thing before designing your
  printed brochure is the style and format in which
  it is printed and binding.
• Size and binding are not just practical
  considerations they can have a huge impact on
  how your printed brochure looks feels, costs and
  lasts.
• With the smaller dimensions of the A6 brochure,
  they can also influence the design elements that
  you can use to separate your entire brochure,
  large white space or large showcase image
  rejection - some you may include.

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What are the standard sizes for printed
brochures?

• Certified paper sizes are based on A 'paper sizes
  used worldwide.
• A0 is the largest and A7 is the smallest. There's
  an A8, but it's so close to a business card that
  it's rarely used.
• There are four standard brochure sizes to choose
  from A4, A5, A6 and Square, each with its own
  advantages and characteristics.

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A4 size brochure

• The A4 brochures are the largest standard size,
  measuring 210mm x 297mm and provide plenty of
  space for text and images.
• Because you can fill in a lot of information in
  an A4 sheet, before it gets too confusing, this
  size is ideal for providing a comprehensive
  overview of your products, services or business
  history.
• Can be used for
• Product catalogues 
• Instruction manuals in detail
• Workbooks for training
• Presentations
• Almost anything you can think of

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A5 size brochure

• The A5 brochures are slightly smaller than the A4
  brochures, measuring 148mm x 210mm.
• If you want to be as creative in your design as
  possible but don't have enough material to fill
  the A4 without leaving too much white space, then
  the A5 is the right size.
• Mailing is also less expensive than A4, so this
  is a great option if you are considering sending
  your brochures to potential customers. 
• Can be used for
• Distributing at events such as exhibitions or
  seminars
• Newsletters 
• Inductions of new employees
• promoting highlighted products or services

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A6 size brochure

• The A6 brochures are the smallest standard
  brochure sizes available today, 105mm x 148mm.
• Regardless of their size, they fit into
  portability, and fit neatly into an A6 brochure
  handbag or pocket.
• As a result, they are ideal as meeting reminders,
  and many businesses use these abbreviations to
  complement their online marketing efforts.
• While digital marketing has the potential to be
  effective, A physical brochure connects the
  online and offline worlds.
• Can be used for
• Graphics and charts for business
• Sharing product photos Summarizing information
• Descriptions of single products

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Leaflet in square form

• Square brochures, usually available in 148mm and
  210mm square sizes, are an unusual yet
  eye-catching option for the A4, A5 and A6
  options.
• They are frequently used in industries where
  competition is fierce because the square shape
  stands out from the crowd and represents the
  ability to think outside the box and do different
  things.
• Can be used for
• Business proposals
• Visual brochures

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• Do you need Brochure Printing in uxbridge? Visit
  uxbridgeprinters.co.uk