How Can Live Sports Content Encourage Customer Engagement? - PowerPoint PPT Presentation

About This Presentation
Title:

How Can Live Sports Content Encourage Customer Engagement?

Description:

Sports is one of the few remaining content types that fans will go out of their way to watch live. Learn how live content sports providers Encourage Customer Engagement. Read the full blog. – PowerPoint PPT presentation

Number of Views:1

less

Transcript and Presenter's Notes

Title: How Can Live Sports Content Encourage Customer Engagement?


1
How Can Live Sports Content Encourage Customer
Engagement?
  • https//datasportsgroup.com/

2
It is expensive to be a sports fan nowadays, and
honestly, it could be confusing too. The
content-on-demand or streaming has grown over the
years, as the number of fans watching live TV
seems to be going down year by year. Still, the
service providers have still not given up hope on
their platform they have renovated their
offerings to fight competition. While the viewers
on TV have gone down, Live Sport on TV still has
its own draw for the viewers. Since live sports
is not something viewers can download it leaves
no option but to catch the sports live on any
platform. Service providers have realized that
and have hence been forced to purchase the
necessary rights to distribute live sports data
and content solutions. The sports scores feed has
been the real differentiator and one of the main
reasons why viewers keep coming back to the
service providers. But if you look at it from the
customers' point of view you will find that the
service providers may be offering you a package
wherein, they have included the sports content
already, it would look like a good deal but it
actually isnt.
3
Live sports data providers now would not give you
access to the content unless you are a subscriber
to the service provider but what if you do not
want to subscribe? How would you now get access
to all the sports categories you need? A hardcore
sports fan that follows a number of sports would
now be restrained by access to the content. If
you look at its country-wise in Ireland
specifically if you wish to get access to sports
content you need to subscribe to up to 8
different subscriptions which would be a costly
affair since this would definitely be added on
top of your broadband services as well as the
cost of your TV package.
4
The love for sport may be there but would the
fans be willing to spend that much to get access
to their favorite content? This is one of the
difficulties which service providers are facing
today.Further, Live streaming has not been
limited to TV as well but the likes of Amazon
Facebook, and Netflix have wanted to get into the
lucrative live content sports provider industry.
For example, when USPGA gave the European rights
of the golf tournaments to a specific company you
would need to subscribe to it to get access to
the golf matches.
5
This basically creates a hurdle for some people
to get access to sports content and they would be
forced to take upon illegal measures to watch
their favorite teams. Much like what the music
industry is facing and has not been able to find
a solution for it. The need of the hour is for
the service providers to work together and
provide a common access ground or share access so
that fans would not face such an issue.The
service providers have a unique opportunity to
partner up with the other content providers which
would ease the burden on customers and also save
the service providers from the risk of losing
customers to other avenues and thus affecting
revenue in the end.Whats more? The smaller
service providers would not be able to afford a
license which leaves the bigger companies with
the responsibility to provide license access to
the other companies so that they can further
distribute the data directly to the customers and
it would act as a further income generator for
the big companies.
6
Getting access to data can be a very challenging
task in itself. Today a number of sports data
providers also exist who can offer real-time
sports data. One of the best in the market
is Data Sports Group, with access to fast,
accurate, and reliable data, customer engagement
can be made easier.
7
Contact US
  • Emai -sales_at_datasportsgroup.com
  • Phone - 1 (704) 964-6859
  • Address - 2600 Kinmere Dr
  • City Gastonia
  • State - North Carolina
  • PIN 28056
  • Country - USA
Write a Comment
User Comments (0)
About PowerShow.com