How to set up Google Analytics eCommerce Tracking with Tag Manager in Adobe Commerce

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How to set up Google Analytics eCommerce Tracking
with Tag Manager in Adobe Commerce?

• Adobe Commerce, which is powered by Magento,
  comprises built-in reporting tools. Integrating
  Google Analytics with Adobe commerce will help
  you to make better data-driven decisions more
  efficiently.
• 1. Prerequisites for Google Analytics
• Universal Google Analytics Property
• Property Settings In Google Analytics
• Property View Settings In Google Analytics
  (Ecommerce Settings)
• Enable Ecommerce Should Be Enabled.
• Turn On Enable Enhanced Ecommerce Reporting If
  Desired

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• 2. Configuring General eCommerce Tracking in
  Google Analytics in Magento 2 (Built-In, Simpler
  Method)
• DIRECT ACCESS TO UNIVERSAL ANALYTICS
• Log in to your Magento 2 admin account.
• Navigate to Stores-gtConfiguration-gtSales-gt
• Google API (Application Programming Interface)
• Inside Google Analytics, make the following
  changes
• Enable to Yes
• Account Type to Universal Analytics
• Account Number to your propertys UA Tracking I
• Anonymize IP and Enable Content Experiments
  are disabled by default and are rarely used. You
  should consult Magentos documentation before
  enabling these options.
• Click Save Config
• To ensure that your changes are visible on the
  front end, go to System-gtTools-gtCache Management
  and clear your site cache

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• ACCESSING UNIVERSAL ANALYTICS THROUGH GOOGLE TAG
  MANAGER (GTM)
• Log in to your Magento 2 admin account.
• Navigate to Stores-gtConfiguration-gtSales-gtGoogle
  API.
• Inside Google Analytics, make the following
  changes
• Enable to Yes
• Account Type to Google Tag Manager
• Container ID to your specific GTM container ID
• Click the Save Configuration button.
• Go to System-gtTools-gtCache Management and clear
  your site cache
• You can also take the help of Magento development
  company if you are not tech-savvy
• 3. How to Set Up Google Analytics Enhanced
  eCommerce Tracking in Magento 2
• We recommend using Google Tag Manager, along with
  custom development or an extension, to ensure
  your Magento 2 store tracks enhanced eCommerce
  data.
• If you need assistance installing or configuring
  the extension, then you can take assistance from
  Adobe Commerce Developer

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• 4. Authenticating Your Analytics Connection
• There Are Several Ways To Validate Your Analytics
  Connection
• Applying The Inspector Tools In Your Browser
• Open A Browser And Navigate To Your Magento 2
  Website
• Inspect The Page And Look For Your Universal
  Analytics Property Id Or Your Gtm Container Id,
  Depending On Which Method You Used For
  Implementation
• If You Find A Match, The Page Is Most Likely
  Operational
• This Can Be Confirmed Further By Inspecting Your
  Google Analytics Dashboard And Ensuring That User
  Data Is Populating Correctly
• Applying The Google Tag Assistant Browser
  Extension
• Install The Tag Assistant Browser Extension From
  Google (Chrome Required)
• Turn On The Browser Extension
• Launch Google Chrome And Navigate To Your Magento
  2 Website
• When You Click The Tag Assistant Extension Icon,
  A Report Of The Connections On The Page Will Be
  Displayed

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• 5. How to Set Up a Google Tag Manager Account
• Download the linked file GTM M2 Config json.txt
  and follow these steps
• Save the file as GTM M2 Config.json after opening
  it in an editor.
• GTM M2 Config.zip is the name of the archive
  created by zipping the file.
• The zipped file will be uploaded to Google Tag
  Manager directly and will not need to be copied
  to your server.
• To import a container, go to Admin gt Container gt
  Import Container.
• Click New under Choose workspace.
• Enter a title and a description, then hit the
  Save button.
• To import the file, choose one of the following
  options
• For a new container, the Overwrite option should
  be selected.
• If you are using an existing container, the Merge
  option should be selected.
• To review the tags, triggers, and variables,
  click Preview.
• To change the Google Analytics ID used in
  variables, do the following
• Select Variables gt User-Defined Variables from
  the drop-down menu.
• Select Google Analytics. The placeholder
  (UA-xxxxxx-x) should then be replaced with your
  own GA ID

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• 9. To add tags, triggers, and variables to the
  new container, follow Googles instructions.
• If you have settings in another container that
  you want to use, you can move them to the new one
• 10. When youre finished, click Confirm
• 11. To publish the new container, follow Googles
  instructions
• Final Words
• Now that youve learned how to configure Google
  Analytics UA with Tag Manager in Adobe Commerce,
  you can begin integrating it into your Magento
  store.
• If you are still confused and having problems
  integrating Tag Manager in Adobe Commerce, you
  can seek assistance from an Adobe Commerce SEO
  expert to resolve your issues.

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Read the complete story follow the link
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eCommerce Tracking with Tag Manager in Adobe
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