If Your Customer Is A King, What is A Customer Journey Map

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If Your Customer Is A King, What is A Customer
Journey Map
For an entrepreneur, the customer is everything.
Understanding and mapping the customer journey is
the first step to bringing success in generating
leads and taking the business to newer heights.
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What is a Customer Journey Map? 
Just like geographical maps guide us about the
countries and cities around the globe. This
customer journey map guides the businesses in
knowing the present and potential customers.  
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Mapping the Customer Journey  
It is the process by which you visualize how a
customer would interact with the business. The
customer journey map helps in tracking the
actions that a customer takes to achieve a
certain goal.
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Focus On Your Target Customers 
Once you have learned about different customer
personas, it is time to narrow your focus.
Instead of creating a customer journey plan for a
broader audience, it is better to create a plan
for a one section.
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