Black Advertising - PowerPoint PPT Presentation

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Black Advertising

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Another form of Black Advertising that African governments use against media freedom is the withdrawal of state advertisements from the media. Although this approach is difficult to characterise as punitive, it can help the government keep control of the media. This practice has also led to the emergence of ‘back-door soft censorship’ by the government to stifle critical coverage. – PowerPoint PPT presentation

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Title: Black Advertising


1
Black advertising
Foremedia Group
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Advertisement is still seen as a threat to media
freedom.
Although an increasing number of African
countries have liberal constitutions, some
governments still see advertising as a weapon
against media freedom. In Nigeria, for example,
where state-owned media dominates most markets, a
government-owned newspaper receives the majority
of ad revenue. The fixed-line monopoly Telkom is
widely regarded as impeding growth in many
African countries, and mobile network operators
are gaining ground in the internet market.
3
Common African Craft types 
Another form of Black Advertising that African
governments use against media freedom is the
withdrawal of state advertisements from the
media. Although this approach is difficult to
characterise as punitive, it can help the
government keep control of the media. This
practice has also led to the emergence of
back-door soft censorship by the government to
stifle critical coverage.
4
CONTACT
ForeMedia Group WEBSITE - https//foremediagrou
p.co.uk/ Email ID info_at_formediagroup.com Mobile
no 442081585552
5
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