The Use Electronic Price Tag Technology

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The Use Electronic Price Tag Technology
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Most retail business owners nowadays are
embracing electronic price tag technology when it
comes to displaying pricing information of the
products that they are selling. The electronic
labels are simply electronic versions of the
paper and price tags that some retail businesses
still use. They use e-ink to display price and
are connected to a computer database.  With the
electronic price tags, changing in-store prices
in your retail business will be as easy as typing
a new price into the software and pressing
enter on your keyboard.
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Using electronic price tag technology can benefit
you in various ways. First of all, it can ensure
accurate pricing across all channels. The
internet has completely changed how people shop.
Many customers tend to price check while they are
standing in a retail store. If your in-store
prices do not align with the online display,
shoppers can lose trust in your company.
Electronic price tags can completely change this
interaction.
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Since ESL technology provides one standardized
pricing system, your customers will not be
disappointed by price differences anymore. This
is because any online price change will be
immediately reflected in-store. Provided that
this technology is implemented properly, it can
allow you to align your promotion prices, fix any
pricing error, and audit trails for your
headquarter to check changes. This will help keep
prices accurate across the board and make sure
that your customers see your optimal price.
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Another benefit of using electronic price tag
technology is shelf edge influence. In any retail
store, the shelf is one of the important sales
influencers. Since a lot of purchases are made at
this point, you need to make sure that your
pricing information is accurate. With electronic
price tags, changing pricing in information will
be easy and fast, something that will enable you
to capture more sales at the shelf edge.