The Co-Founder of Homegrown - PowerPoint PPT Presentation

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The Co-Founder of Homegrown

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Varun Patra’s marketing activity aimed towards teenagers to met his visions in youth marketing. Tweens, teens, university students, and early adulthood aged 23-34 make up his category, which is generally divided into smaller parts based on their age. Each market group created Varun Patra has goods and advertising campaigns tailored to their needs. – PowerPoint PPT presentation

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Title: The Co-Founder of Homegrown


1
Varun Patras Role in Youth Marketing
  • Varun Patras marketing activity aimed towards
    teenagers to met his visions in youth marketing.
    Tweens, teens, university students, and early
    adulthood aged 23-34 make up his category, which
    is generally divided into smaller parts based on
    their age. Each market group created Varun Patra
    has goods and advertising campaigns tailored to
    their needs.

2
Varun Patra
  • This marketing approach of Varun Patra isn't
    constrained by any one marketing platform or
    technique. Television, radio, print, and a
    variety of internet platforms are all used by him
    to promote teenagers. As a method to integrate
    brands into young culture, he brings companies to
    frequently fund extreme athletes, entertainers,
    and high school athletic teams. The youth place a
    premium on authenticity, expecting the companies
    they patronize to reflect their own beliefs and
    preferences.

3
What strategy do Varun Patra implement for youth
Marketing?
  • He makes use of student media place ads in high
    school publications and college radio stations.
  • Varun also use text advertisements - It's no
    secret that teenagers enjoy texting. Varun Patra
    Homegrown send them text messages with news and
    special offers.
  • Support a cause Varun Patra Homegrown finds out
    what causes and organizations matter most to
    young folks and donate or suggest a
    collaboration.
  • Young people are impetuous and have attention
    spans, so Varun makes a rapid pitch. He maintains
    short and direct sales presentations are more
    effective.
  • He uses interactive resources to keep youngsters
    involved, such as games, movies, and internet
    apps.

4
How Varun Patra develops Youth marketing plan?
  • Because there are so many various types of youth
    marketing, it's tough to draw broad assumptions
    on how a marketing strategy will perform. Varun
    always get a sense of how genuine corporations
    approach teenage marketing.
  • Homegrown Founder Varun Patra, rapidly
    discovered that traditional designs was no longer
    appealing to the younger generation. According to
    market research, the brand is perceived as
    elderly and geared toward middle-aged consumers.
    So, he helped several brands launched their
    marketing strategy by doing a thorough
    examination of the firm and its target market.
    These investigations proved that the issue was
    with the substance itself, not just how it was
    advertised. The marketing strategy by Varun Patra
    was put in place that reflected any brands new
    young marketing strategy.

5
Varun Patras Role As A Design Expert
  • Varun Patra Homegrown Founder is fashion and
    culture guru who scour the street of major cities
    for new fashion and cultural trends. He utilizes
    what youth learned to assist businesses create
    new goods that match the most popular styles.
    Although there are just a few of these skills
    available, Varun has successfully created a
    significant impact on the economy.

6
Contact Information
  • Address Mumbai, India
  • Website https/www.varunpatra.com/
  • Follow Me http/twitter.com/VarunPatra
  • LinkedIn http/in.linkedin.com/pub/
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