SEO Tools

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SEO TOOLS
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SEMrush

• Are there other better all-in-one marketing tools
  out there? Maybe. But few software alternatives
  come close to SEMrush when it comes to SEO. After
  all, search engine optimization is SEMrushs
  bread and butter. Its the companys specialty.
  (SEM refers to search engine marketing!) If
  youre going to try an SEO tool, we recommend
  starting with SEMrush.
• Pros Robust, deep and packed with features.
  Extremely helpful customer service team.
• Cons Fairly expensive and a bit of a learning
  curve to use.
• Best SEO Features Keyword research, position
  tracking, organic research, traffic analytics,
  backlinks, keyword gaps, competitor comparisons,
  social media management, content
  marketing suggestions, local SEO and much more.

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Moz

• Moz lost a bit of its luster and appeal when Rand
  Fishkin exited the company, but it remains a
  solid SEO option. One of the best parts about Moz
  is that many features are free! You just need to
  sign up for an account and there are limits to
  queries you can submit. But if you have a single
  business or dont check in on SEO metrics very
  often, this might be a good starter tool for you.
• Pros Moz also excels at backlink data and has a
  proprietary Domain Authority score that is a
  standard in the industry.
• Cons You must upgrade to a premium/paid account
  to use all features.
• Best SEO Features Domain analysis, keyword
  explorer, link explorer.

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HubSpot

• I admittedly have a soft spot for HubSpot, as
  Ive obtained dozens of certifications from the
  company and have used their tools for many years.
  When it comes to user experience and customer
  service, HubSpot cant be beat. While its true
  that HubSpot isnt an SEO-exclusive tool, it does
  have many SEO-friendly features that will help
  you improve your websites performance. If youre
  looking for an all-in-one tool with plenty of SEO
  features, HubSpot is a cant-miss option.
• Pros Easy to learn, with top-notch UX/UI.
  Friendly, helpful customer service team.
• Cons Expensive (though you get what you pay
  for). SEO data isnt as rich or accurate as
  SEMrush or Google Analytics (based on the traffic
  sources the tool references), but you still get
  valuable insights for improvement.
• Best SEO Features Content optimization
  recommendations, topic clustering, robust
  reporting and valuable SEO-related tools like
  blogging, landing pages and marketing automation.

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Screaming Frog

• If you have technical aptitude and some SEO
  experience, Screaming Frog is a tool that will
  allow you to dive deeper than others on this
  list. Screaming Frog basically crawls your site
  in a way similar to search engine robots, helping
  you identify crucial issues like improper tags,
  meta information thats too short or long,
  missing alt text on images and more.
• Pros Rich, deep data, which is easily
  exportable/sharable.
• Cons Youre limited to 500 pages on the free
  plan. May be too much for new SEOs.
• Best SEO Features Site crawling, integrations
  with other SEO tools, advanced metrics.

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Google Analytics

• Last, but probably first in the list of tools you
  should consider is Google Analytics. There really
  is no replacement for the data youll see
  straight from the source with Google Analytics.
  Customizing reports and diving deep into advanced
  metrics is attainable with Google Analytics,
  though you definitely need to know what youre
  doing.
• Pros Most accurate data for organic traffic from
  Google highly customizable. Integrates with most
  SEO tools.
• Cons Very steep learning curve not ideal for
  new SEOs. Permissions/security can be annoying.
• Best SEO Features Visitor behavior tracking,
  identifying top pages/content, annotations for
  big changes, customizable tracking and reports.

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THANK YOU
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