What type of metrics are used by a digital marketing company in Hyderabad for launching a website?

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What type of metrics are used by a digital
marketing company in Hyderabad for launching a
website?

• In earlier days, establishing a website for a
  business was the biggest prospect, but now that
  digital marketing has been in the market,
  every business or brand wants to have its
  presence online. This can be done by creating and
  designing a website. A digital marketing company
  in Hyderabad will help launch a website and make
  it easily available for the users to interact
  with the brand. Since they have great
  knowledge of how to build a website from
  scratch, they use different metrics to measure
  the performance of the website.
• We will look at a few of the metrics
  that help in measuring, and which
  improve the performance of the website.
• Count on the number of visitors Google
  analytics is one such metric that every digital
  marketer will use, as it describes how many
  visitors have visited the website in each
  period. These visitors could be the new ones or
  the old ones who are returning.
• New visitors mean new people are visiting
  the website for the first time. So,
  digital marketers will use a specific device,
  that helps in registering the recent visits.
• Returning visitors are people who have
  visited the website before and are back
  again. This metric ensures that the website is
  obtaining people back to it.
• Page views The next metric used is page
  views. This metric will give an insight to
  the digital marketers on how many people
  are visiting the website or individual web
  pages. Pageviews metric will help in knowing
  where the website traffic is flowing provides
  context on where the customers like to go
  on the website and chart this data to see
  the sales opportunities for businesses.
• Testing with browser emulators The design
  and graphics present on the website is
  tested with browser emulators. This is done by
  the digital marketers to know if the website is
  working properly on all the interfaces or not.
  If there is a hitch and the website is not
  working even on one browser or interface, then
  there are high chances for the businesses to
  lose a lot of visitors. To fix this issue of not
  losing the visitors, browser emulators are
  integrated by digital marketers. 370
• These are the most common metrics used by digital
  marketers when it comes to launching a website
  for a business.