ECOMMERCE SEO SERVICES - PowerPoint PPT Presentation

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ECOMMERCE SEO SERVICES

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Title: ECOMMERCE SEO SERVICES


1
A comprehensive approach to SEO for
E-Commerce Getting more and more traffic to your
E-commerce store could make you rich!. That's why
it needs your attention because understanding
E-commerce SEO can be a lucrative decision of
your and your E-commerce businesses life. So,
SEO stands for search engine optimization and
E-commerce SEO is the process of generating more
organic traffic, especially non-paid or free
traffic from sites like Google, Yahoo, and Bing
to your online store. E-commerce SEO It is the
art of generating more and more organic traffic
and diverting them to your online store. In 2013
research showed that only 4.8 of searchers make
their way to the second page. Page three? only
1.1. And, that number shrunk with time. Free,
organic, and high converting traffic. Thats what
all want, and we are going to decode this enigma
with different strategies. Strategies for
e-commerce SEO There are some strategies
enlisted below Keyword research This is the
first step in an e-commerce SEO campaign. And, in
order to dig out the types of keywords that most
users search for. Choose the best keyword for
this, you need to get an insight into the
commercial intent. But avoid too difficult words,
to rank upon the first page. Site
architecture E-commerce site architecture is how
to manage a navigation strategy for product pages
and category pages. The kernel or main way is to
get the most relevant content in front of users
by reducing the number of times they have to
click to find it. The keyword will play a pivotal
role in this play. On-page SEO Through
strategic management of keyword optimization in
meta tags and content. On-page e-commerce SEO is
engulfed around, to make sure that your keywords
are in the right trenches. Its just a way of
ensuring Google what your page is
about. Technical SEO Keywords are not the only
secret of SEO. There is a technical side as well.
Which includes things like site speed, user
experience, and mobile-friendliness. In the end,
it is nothing but just to provide the best
experiences for your users. Local SEO It is not
applicable to everyone but if you have a physical
store or just want to get more local site
traffic then local SEO can be used.
2
  • Content marketing
  • Content is one of the easiest ways for your store
    to rank with more keywords and build more
    backlinks. There are some stats,
  • 45 of marketers say blogging is their 1
    strategy.
  • 70 of people would learn about a company through
    an article.
  • 68 of consumers feel more positive about a brand
    after consuming content from it.
  • Link building
  • Backlinks to your website from other websites
    with strong domain authority ultimately help
    your ranks more than almost any other ranking
    consideration. This is named off-page SEO. Its
    a bit more complicated and time-consuming.
  • Measuring SEO success
  • Is SEO working or not? we can not calculate ROI
    immediately. There are some special signs, which
    are more subtle and take a longer time. Google
    offers two ways to track down your success.
  • One is the Google Search Console.
  • Create an SEO dashboard in your Google analytics
    account.
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