Five Important Principles of Web Design

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Five Important Principles of Web Design
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• It is impossible to overstate the value or
  importance of a companys website today. Websites
  that serve purposes as diverse as education,
  marketing, sales, and more are your most
  accessible way to communicate to audiences while
  building a strong brand. However, web design has
  evolved immensely, not just over the past several
  decades but even in the past few years.
• As a result, good website development for Calgary
  businesses today means harmonizing many elements
  while ensuring all parts of the site serve their
  specific purpose whether thats informing users
  or appealing to search engines. What are some of
  the core principles behind good web design today?

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• 1. Make Every Page With a Clear Purpose
• Users rarely arrive on a web page with the intent
  to spend more than a few seconds searching for
  what they expected to find. Therefore, it is
  critical for every page on your site to reflect
  the purpose for which it was built. Dont add
  pages with no apparent purpose or value-add to
  the overall experience.
• 2. Build Content That Scans With Ease
• Just as you need to keep a pages purpose clear,
  you must also ensure that the content is easy to
  scan. Users usually dont spend time reading an
  entire page worth of content. Instead, they scan
  in an F shaped pattern from left to right,
  looking for keywords and visual anchors that will
  tell them to stop and pay closer attention.

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• 3. Keep It Simple
• Complex and cluttered web design leads to users
  feeling overwhelmed and can drive up your bounce
  rates. The more material there is on a page, the
  harder it is to discern its purpose and find what
  you are looking for. Dont try to stuff too much
  into your standard site elements, and dont
  overload every page with content.
• 4. Simplify and Guide Navigation
• Users should have the ability to quickly and
  easily navigate your website. A good top-level
  navigation bar is essential, but so too are more
  granular navigation elements such as breadcrumbs
  and category pages. Think logically about how
  users move around your website and design with
  those patterns in mind.

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• 5. Build With SEO in Mind
• Good search engine optimization starts from the
  first line of code. Ensure that your pages
  conform to the web standard and are easy for
  search crawlers to reach. Use current best
  practices related to SEO techniques to design
  pages that will be easy for you to fill with
  content that search users will want to see.

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• Design a Better Page for Your Business Today
• At Digital Lion, we bring years of experience and
  an in-depth understanding of web design to bear
  for our clients. As your Calgary web designers,
  we take the time to understand your business,
  your online goals, and the outcomes you expect to
  achieve. Using that information and relying on
  best practices and principles, we deliver web
  design that performs at the highest level and
  communicates effectively on every page. Connect
  with us today to learn more.

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• Calgary-headquartered Digital Lion, with
  secondary locations in Edmonton and Ottawa, is a
  digital marketing and design agency built with a
  purpose and passion to partner with its clients
  and provide first-class Web Development, Graphic
  Design, Logo Design and Online Marketing
  services. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. Our
  mission is to Design a Better World. Browse
  our website, follow our social media channels,
  and contact us anytime for more information on
  how we can customize a package that meets your
  needs and suits your style.

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• Digital Lion is a design and digital marketing
  agency built with a purpose and passion to
  partner with its clients and provide first-class
  web design, Graphic Design, Online Marketing,
  logo design and custom website development in
  Calgary, the location of our head office, as well
  as in Edmonton and Ottawa, our secondary
  locations. We work with clients across Canada, as
  well as worldwide, and are focused on being
  environmentally friendly and giving back to
  charities that we are passionate about. As one of
  the best branding companies in Calgary, our
  company mission is to Design a Better World.
  Browse our website, follow our social media
  channels, and contact us anytime for more
  information on how we can customize a package
  that meets your needs and suits your style.