Ways to Evaluate Your SEO Company in Melbourne

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Ways to Evaluate Your SEO Company in Melbourne
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Outsourcing the SEO (Search Engine Organization)
to a company that specializes in it will no
doubt give your business a boost, take your
worries away, bring in more traffic, and also
put your brand on the top of the Google Search.
But, is it just safe to hand over the work and
sit ideal? Even if you hire a top SEO company in
Melbourne to handle the natural results of your
brand in search engines, you must understand and
know the basics of how SEO works. It is easy to
assume that once you outsource the work, you will
see a sudden surge in website traffic and
pipeline of leads. You surely will get both but
the process takes time. It does not happen
overnight or in a day or two. SEO is a lengthy
process and requires regular monitoring. You
will have to evaluate the deliverables from your
SEO service provider. Track the record either
weekly, monthly, or fortnightly completely
depends on you. In this blog, I will explain
some methods that will help you evaluate the
overall performance of your companys SEO
company in Melbourne.
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Have Open Communication
Nothing happens without communication! After
signing the bond, approving the SEO strategy,
what would be the next step? Communicating with
the SEO service provider would be the first and
the most important part of the project. After
signing the contract, the next step should be to
ask the service provider to give you updates.
Establish this communication with the SEO
company in Melbourne and get timely
updates. Discuss on how often you would want the
record sheet, what level of detailing are you
expecting and in which format. Look into the
contacts. See how to get hold of them and also
schedule discussions with them in advance. Do
not leave the communication in words i.e.,
verbally. Ask for whatever the company agrees to
on paper i.e., in writing. Take everything in
written from the parent company that agrees to
offer your business the required SEO
services. Once you are done with the
communication, you should be clear in your
expectations. By the end of the conversation, you
should know who your SEO account manager is and
who will take care of the rest of the SEO
operations. You must know who is accountable to
you for time-based performance report.
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Ask for the Keyword Strategy
SEO works on the basis of keywords. There are
around nine types of keywords like primary,
secondary, long-tail, short-tail,
product-defining, customer- defining, and intent
targeting. Ask the service provider which keyword
strategy are they using, know about the
customer-centric keyword strategy. The SEO
companys most important task is to implement the
customer-centric keyword strategy so, ask for
that. Even if you feel everything is foreign to
you, still ask, evaluate. Use the following
strategies and practices See that the strategy
is based on keyword search. Also, it should be
based on competitive analysis combined with the
websites Google Analytics Data. See the list of
keywords that go well with your products and
services. Keywords alien to your brand will bring
zero results. See if the Keywords include fewer
common terms with lower competition. It reduces
the amount of unqualified traffic and delivers a
higher ROI. Ask the SEO company based in
Melbourne to include long-tail keywords and
phrases. These keywords are a must as it delivers
more targeted traffic and also attracts faster
conversions.
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Quality of Google Analytics
No matter how competent your SEO service provider
is, unless you understand the basics of what you
are being delivered, you will stay in the dark.
There is no doubt that your SEO service
providers will deliver great services. But you
must ask the report in the manner understandable
to you. Simply receiving the reports is not
enough. That report must have the right
information as communicated and above all it must
be presented in the format that your C-suit can
easily understand. Heres what you must be
receiving daily Report that includes number of
visitors to your business website. Report on the
performance of landing pages. Report on the
number of visitors, views on the landing pages.
The time spent by visitors on the website The
speed at which the users leave the website All
these reports must be evaluated and analyzed.
Based on the reports, you will be able to access
the performance of your brand, products, and
services.
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Measure Revenue Shifts
You would not know if your SEO tactics are
working or not. For that you will have to
monitor various metrics. Until and unless you
are able to draw a correlation between shifts in
your revenue and the changes to your website
traffic, you will hardly be able to know the
difference between right and wrong. As said
above, the SEO takes time, the results show up
slowly. There is no magic wand that your
companys sale will boost in a day or two. Rome
wasnt built in a day so the same applies with
SEO strategy too. It takes some time for majority
of visitors to convert into the customers. One
need to take a detailed end-to-end view of
important activities.
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Do not Ignore Local SEO Optimization
Even though it is local, it is HUGE and
IMPORTANT. One of the biggest challenges many
newbie customers face with the inbound marketing
is that it uses a global medium while their
businesses are local. After realizing this,
Google had come up with the ways by which one
can optimize the content online, target the
specific geographical users. Evaluate your local
SEO by the following ways Conduct a quarterly
business review Compare your conversions, profits
along with traffic Take a look at your mobile
activity Review both the onsite and offsite SEO
reports and make sure that the local features
are high in implementation strategy.
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Look into SEM Integration
The SEO service providers also look into the paid
search activities or the SEM (Search Engine
Marketing). If this is the case, then it will be
useful for you to know if they are integrating
the SEM with organic SEO to maximize the returns
or not. If you have invested in the paid search,
then you can seek full information on your SEM
reports, otherwise Google does not provide the
keyword data for organic SEO any more. So, if you
seek this data, review it periodically and make
sure that you are not focusing on the keywords
that are no longer useful in converting the
visitors.
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Analyze the Social Signals
Google has recently turned the focus on the
importance of social signals in an SEO strategy.
This is because the level of sharing validates
the quality of a website. To check that, you can
review the reports from the SEO company and seek
the evidence of your business websites
visibility o social media channels. Now a days,
you can use social metrics for the following To
determine the numbers of social referrals To
evaluate social conversions To measure the reach
of your content To track the engagement levels,
like the reach of your social media activities
and social engagement of the business.
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Track the Link Building Tactics
See both the inbound and outbound link building
tactics. Link building is an important aspect of
a good SEO strategy. The higher the number of
authoritative sites that are linked to yours,
the better reach your business will get in the
search. Make sure your SEO includes activities
like guest blogging, linking to quality sources
and encouraging links from the websites that
have a good reputation. You can share your
content on the social media it is an excellent
way to build inbound links.
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Conclusion
The best thing is that you do not have to be an
expert to do the above evaluation. The SEO
company you have outsourced the work with must
provide you a set of regular reports, reviews
with detailed, easy-to-understand explanation and
then summarize that for you. For the best SEO
services, contact the Big Unit, the best SEO
Company in Melbourne.
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