Deindexing Pages from Google Search Results - PowerPoint PPT Presentation

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Deindexing Pages from Google Search Results

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Deindexing is one of the most effective ways to improve your rankings on Google. A web page can be crawled and indexed by Google if it is indexed. Google cannot index a page once it has been deindexed. Read our guide to learn more about removing indexed pages from google search results. – PowerPoint PPT presentation

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Title: Deindexing Pages from Google Search Results


1
How to Remove Indexed Pages from Google Search
Results
2
What does it mean to de index a page
Indexing and crawling explained
Search engine optimization entails following a
path on a website. In web crawling, your links
are followed by a site crawler, which climbs
everywhere on your site. Validation can be
carried out by crawlers by checking HTML code or
hyperlinks. In addition, data can be extracted
from specific sites, a process known as web
scraping. Your websites bots crawl around other
pages linked to your site when they come to check
out your website. This information is used by the
bots to present searchers with accurate
information about your web pages. Ranking
algorithms are also created using this
information. Sitemaps are important for this
reason. Googles bots are able to access all of
your sites links using your sitemap.
3
A website is indexed when it appears in a
database that is indexed by all pages that can be
searched on Google. A web page can be crawled and
indexed by Google if it is indexed. Google cannot
index a page once it has been deindexed. WordPress
posts and pages are automatically indexed by
default. Pages with related content indexed are
good for your Google ranking, which can enable
you to increase your click-through rate, leading
to increased revenue and brand awareness. Neverthe
less, if you allow sections of your blog not
relevant to your site to be indexed, you may do
more damage to your site.
4
Page types that should be noindex
You probably have 90 of the same content on your
author pages as on your blog homepage if you are
the only one writing for it. Duplicate content is
not helpful to Google. It is possible to disable
the author archive entirely to prevent this kind
of duplicate content.
Types of posts (custom)
Plugins and web developers may add extra content
types not meant for indexing. As your website
isnt a typical online store selling physical
products, you can use custom pages to showcase
our products. The description of the product does
not have to contain a product image, and filters
related to the product do not need to be on a
tab. In addition, weve seen eCommerce solutions
that use custom post types for specifications
such as dimensions and weight. This type of
content is considered low quality. We need to
keep these pages out of the search results pages
as well since they serve no purpose for visitors
or Google.
5
Pages dedicated to thank yous
That page only exists to express gratitude to
customers, newsletter subscribers, and first-time
commenters. There is little content on these
pages, which have upsells and social sharing
options, but which are useless for someone
looking for relevant information on Google. The
results should not include such pages.
Login and administration pages
Google should not list most login pages. However,
it does. Add a no-index to yours so it isnt
included in the index. A notable exception could
be login pages for community-based services, for
instance Dropbox or maybe a similar service.
Just think if you were not working for your
company if you were to google one of your login
pages. If not, its safe to assume they dont
need to be indexed by Google. Fortunately,
WordPress no-indexes your login page
automatically if you run the CMS.
6
Results of internal searches
Google would likely not want its visitors to see
internal search results. The easiest way to ruin
a search experience, is by linking to another
search engine, rather than showing actual
results. But results pages still have value, and
Google should pay attention to them. Read our
guide to learn more about removing indexed pages
from google search results.
Google deindexes sites that follow the following
20 practices
Your website can be removed from Google search
results by certain SEO techniques. Here are the
20 SEO tactics you should avoid in order to rank
higher on the SERPs
7
1. Use of Robots.txt to block crawlers
Having a robots.txt file prevents Google from
crawling your URL and therefore you have to
remove it yourself. Robots.txt prevents crawling
and displaying this page. In the error message,
This page cannot be crawled nor shown due to
robots.txt indicates that the page cannot be
crawled or displayed. If you would like the page
to be indexed by Google, make sure your
robots.txt file is updated to specify the
indexing. For this purpose, open your websites
robots.txt file xyz.com/robots.txt.
8
2. Spam pages
3. Overuse of keywords
The practice of stuffing keywords into a content
piece with an excessive amount of irrelevant and
unnecessary information is known as keyword
stuffing. You risk getting your website removed
from Googles search results if you stuff your
website with keywords. Keywords should be
naturally included throughout the page, metadata,
post title, introduction, subtitles, closing, and
sparingly throughout the body. Overall, each
keyword placement should have a relevant context.
Did you know that Google finds over 25 billion
spammy pages every day? Different websites use a
variety of spam mechanisms. If your website
generates anomalous pages intentionally or leaves
your comment section unprotected against
user-generated spam, you risk removing your URL
from Google search results.
9
4. Content duplication
5. Content generated automatically
No duplicate content is tolerated by Google,
regardless of whether you copy the content of
other websites or repurpose your own
content. Search engine results for plagiarism are
removed by Google. Instead, ensure that your
content is relevant and unique in order to meet
search engine requirements. You can use the
noindex tag and the nofollow HTML meta tag on
your website if you want to include duplicate
content.
  • The owners of many websites run their companies
    as their Chief Everything Officers, and have no
    time or resources to create content for them.
  • As a quick solution, article spinners may seem
    appealing. However, spinning your articles may
    cause you to be penalized by search engines.
  • Content that is automatically generated is
    removed by Google for the following reasons
  • Emphasizes the use of synonyms instead of
    keywords.
  • Does not add much value to readers.
  • Lacks context and contains errors.

10
6. Fraudulent Practices
7. Deceptive Redirects
  • Taking a sneaky redirection into account will
    result in Google penalizing you if the content
    you display to humans differs from the content
    you forward to search engines something akin to
    cloaking.
  • In the case of manipulative redirects, you may be
    removed from Google.
  • The following are examples of redirects you can
    use
  • Added a new URL to the website.
  • This URL contains pages that have been merged.

Google prohibits cloaking. You will be banned
from their search engine if you do it. Cloaking
relies on the user agent to determine how and
what content to deliver. Search engines like
Google and Bing, on the other hand, see search
optimized content while visitors see images.
11
8. Installation of Malware and Phishing
9. Spam created by users
  • No cybercrime is permitted on Google, including
    phishing or installing malware.
  • Your website will be removed from Google if it
    contains pages that
  • Access sensitive information about users without
    their consent.
  • The system functions of the user are hijacked.
  • Data that has been corrupted or deleted.
  • Observe how users use their computers.

User accounts and comments are often created
using plugins and tools on platforms where users
can access the tools and plugins. This spam
commonly takes the form of blog comments and
forum postings when bots spam forums with links
to malicious software.
12
11. Lack of quality content
10. Schemes for linking
  • A link scheme is a method for increasing search
    rankings by exchanging links with other websites
    to gain backlinks.
  • A variety of link-building techniques, including,
    private blog networks, link farms, and link
    directories are not allowed by Google.
  • The following are not acceptable to Google
  • Search engine results are manipulated by paid
    links.
  • Directory sites with low-quality links.
  • The footers include invisible links.
  • Keyword-stuffed signatures and comments in forums.

You may suffer a Google search penalty much
faster than you expect if you create low-quality
content. If you want to rank higher for keywords
or maintain consistency, avoid posting
irrelevant, meaningless, or plagiarized content.
Invest time in writing interesting and original
posts that can be helpful to your readers.
13
12. Links with hidden text
13. Pages for doorways
  • Dont use hidden links or hidden text. Your URL
    could be removed from Google if it violates
    Googles rules.
  • The following types of content are removed by
    Google
  • Reading seems impossible.
  • A photo allows you to hide.
  • The color of the background of the website should
    match.

Doorways, sometimes referred to as bridge pages
or portals, lead to websites with high search
engine rankings but always take you to the same
page after clicking. Using doorway pages to trick
users into clicking on one page while presenting
varying search results is punishable by Google
because the sole purpose is to get huge traffic
to a website.
14
14. Content scraped from other websites
15. Affiliate programs with little value
  • Content is often copied and pasted from one
    website to another without modification. The
    content is only modified if synonyms are used
    instead of words.
  • Scraped content may seem to be curated, but
    Googles Webmaster Guidelines show scraped
    content violates their guidelines and, therefore,
    can result in your website being removed from
    search results since scraped content does not
    meet the following criteria
  • Is not original.
  • Copyright infringement occurs as a result.

While posting the descriptions of products that
you find on other platforms on your WordPress
website, you might be running affiliate programs.
If you engage in this type of behavior, Google
may remove your URL from its search results
because it considers it a poor content marketing
effort. Since thin affiliate pages have
low-quality content, Google usually removes them
from the SERPs.
15
16. Unsatisfactory guest posts
17. Structured Data Markups Are Spam
When done properly, guest blogging is a great SEO
habit. In contrast, if you do not enforce strict
rules about guest posting, including publishing
low-quality contributions that point to spam
blogs, you may see Google deindexing and removing
your domain from searches.
Guidelines for structured data on Google
recommend avoiding false or spammy metadata in
order to avoid penalties. Google uses data markup
to determine rich snippets and search results.
When Google finds misleading, dangerous, or
manipulative content on your website, it may
remove it from the index.
18. Queries that are automatically generated
You might be penalized if you send Google
automated queries from your website. Avoid
requesting ranking information from Google via
bots or automated services. The URL might be
deindexed and removed from Google search if it
violates Webmaster Guidelines.
16
19. Not including web pages in your sitemap
  • The sitemaps of search engines attract search
    engine bots like a magnet.
  • Google is able to analyze your website easily by
    looking at
  • The importance of pages is summarized.
  • Providing information about images, videos, and
    news.
  • Creating a network of links between your content.
  • By excluding the pages you do not want Google to
    index from the sitemap, you can remove URLs from
    Google search results. If you dont want Google
    to find and index the page, you should still
    block it through robots.txt.
  • In addition, you can view the performance of your
    sitemap in your Google Search Console account.

17
20. Unauthorized Content
Cybersecurity concerns arise from hacked content.
Content that is added to your site unauthorized
by exploiting security flaws in order to harm
your users. The removal of your website from
Google search results can also be attributed to
hacked content. To make use of its search results
safely, Google removes such content.
Indexing Tags
A page can be indexed or not indexed based on its
index and noindex meta tags. The crawler indexes
websites in order to determine what they are
about and organize the content on them. It makes
no difference whether or not other websites link
to a page if a crawler fails to index it. A meta
tag is a part of the HTML code and is used for
indexing and reindexing.
18
Meta tags for indexing and no-indexing
  • Considering that noindex tags can prevent your
    website from showing up in search engine results,
    it is important to know when and how you should
    use them. It would be disastrous if you
    accidentally tagged your homepage with noindex!
  • Noindex tags are for pages that you would like
    only to be seen if you mentioned them directly to
    someone. Examples include
  • You have created a promotion page if you are
    sending your customers an email with a special
    promotion linked to it.
  • Your employees if you want them to have access
    to certain sections of your site only if another
    employee tells them about it.

19
Tags for Noindexing and Inclusion in Search
Engines
By default, crawlers will index your site by
default, so it isnt recommended to use an index
tag. That would simply be excessive coding. Make
sure there is no Robots.txt file blocking your
website before adding a noindex tag. A Robots.txt
file that blocks the noindex tag will ensure that
the noindex tag is not seen by the crawler, so it
may still appear in the SERPs. Pages that you do
not wish to be indexed can be marked with the
relnoindex tag. The meta name will be robots
and the content will be noindex. Remember that
a noindex tag does not prevent search engines
from crawling the pages linked on it. The noindex
tag must be used together with a nofollow tag if
you want crawlers not to index and follow your
page. The coding will look like this Meta
namerobot contentnoindex, nofollowgt
20
Conclusion
It is ultimately better to prevent indexation
damage from occurring in the first place rather
than trying to fix it later. The long memory of
Google makes it difficult for it to forget about
pages once they have been crawled. As a result,
website developers usually have a lot of
stakeholders, and things can go wrong.
Fortunately, there is always the option of
fixing any potential damage. In order to make the
web a better place, search engines should be
proactively pointed in the right direction since
they want to understand your website.
21
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