How genuine are healthcare email contact lists?

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HOW GENUINE ARE HEALTHCARE EMAIL CONTACT LISTS?
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INTRODUCTION
If you're going to connect with HCP prospects
through email, you're going to require a
well-planned campaign, the appropriate deployment
strategies, and a clean healthcare email contact
list.   Maintaining clean healthcare email lists
improves targeting, enables you to utilize open
rates as a genuine indicator of HCP engagement,
and reduces the likelihood of spam complaints and
blocklist inclusion, all of which make future
campaigns simpler to execute and more
successful.   Even the most significant email
lists deteriorate by around 22.5 per cent per
year, which is why you should evaluate yours
regularly. Otherwise, you risk having your
communications labelled as spam and being
suppressed, or you risk messaging HCPs who are
uninterested in your campaign, wasting critical
time and resources.
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WAYS TO DETERMINE IF YOUR PHYSICIAN EMAIL LIST IS
CLEAN

• Compliance with Healthcare Regulations
• HCP marketing imposes additional restrictions
  beyond those mandated by the CAN-SPAM Act, which
  requires email marketers to promote honestly and
  include an opt-out mechanism.
•  
• If you want to sell to HCPs, you must comply with
  HIPAA, the Pharmaceutical Research and
  Manufacturers of America (PhRMA) Code on
  Interactions with Health Care Professionals, and
  even private health system-specific rules.
• Lists That Are Authenticated
• Your email lists should be validated by a third
  party to guarantee compliance with CAN-SPAM and
  healthcare-specific laws. Most businesses do so
  through a proprietary subscriber database
  authentication service, such as the charity BPA
  Worldwide, or via a biotech analytics
  corporation, such as IQVIA.
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• Using an authentication provider ensures that you
  are complying with the law and delivering
  well-targeted emails that maximize your return on
  investment by avoiding wasted resources.

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Data Provided by Physicians A healthcare email
list is a gold standard for collecting HCP email
data. The days of crawling and scraping websites
for emails and domain assembly, in which you
identified a healthcare system's email format and
created lists of HCPs based on those forms, are
over.   Utilizing healthcare email lists enables
you to adhere to industry norms and regulatory
obligations while marketing to just those HCPs
who are interested in your content. Lists That
Are Regularly Scrubbed Scrubbing on a regular,
consistent basis is the only method to ensure
that your listings are clean. Conduct regular
audits of your lists for inactivity, duplicate
addresses, erroneous data, and compliance with
privacy regulations specific to certain
healthcare systems. When open rates begin to
decline, and hard bounces begin to increase, it's
typically time to purge.   For instance,
integrated managed care consortium Kaiser
Permanente has fairly stringent policies on
emailing its HCPs, which means you'll likely want
to engage with an agency that scrubs for Kaiser
to avoid receiving spam complaints.
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