Top 5 Reasons to include Captions for your Live Events:

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Top 5 Reasons to include Captions for your Live
Events
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CONTENT
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Approachable to all kinds of audiences
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Upgrade the content rank and reach
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Greater comprehension, more retention
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Keeping up the viewership
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Translate the captions to widen the audience
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Introduction

• According to the Ofcom survey, 80 of the
  television audience who watch programs with
  captions arent deaf or hard of hearing.
• Captions are much beyond time-synchronized
  transcripts they help reach out to more
  potential customers in many ways.
• Video-themed content and online events have
  mainstreamed in several fields, and the global
  lockdown accelerated the usage of virtual content
  creation and management to a greater extent.
• With these overwhelming web-based events such as
  conferences and seminars, captions have proven to
  be of great assistance to ease out the viewer's
  experience.

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Approachable to all kinds of audiences

• The International Standards set Web Content
  Accessibility Guidelines (WCAG) for Web
  accessibility.
• They state the importance of captions in
  pre-recorded and live audio, audio/video, and
  video contents.
• Their main aim is to eliminate discrimination and
  provide equal access to viewers with hearing
  impairments.

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• Some people among the audience might suffer from
  learning or behavioral difficulties, to name a
  few- language or auditory processing disorder,
  Autism, Attention Deficit Hyperactivity Disorder.
  
• In such cases, captions act like a secondary
  input to keep the information intact.
• Captions allow them to watch virtual events
  despite the nature of the environment.

For example A student can do their last-minute
preparation while traveling to the university or
in a public place, waiting outside the
examination venue regardless of the
noise-sensitive environments.
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Upgrade the Content Rank and Reach

• Captions provide the same information transcribed
  or translated in text form that is easier to be
  read by bots.
• In turn, captions drive up the rank of the
  content via Search Engine Optimization. People
  looking for similar subjects can access them
  easily with the appropriate key terms.
• It brings in more traffic to your website and
  more participants for future events.

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• Captions makes the process of repurposing
  possible without any additional effort.
• Thus captions of the video content can be copied
  and repurposed to other forms.
• Carousels posts in various social media
  platforms, blog posts, presentation slides are a
  few such uses of reusing the captions.

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Greater Comprehension, More Retention

• Captions run parallel visual reading experiences
  while hearing the words that double the
  sustainability of information.
• Eidetic memory is the best opt for retention.
• The caption also promotes
• 1. Listening Comprehension
• 2. Words Recognition
• 3. Especially New Terminologies
• 4. Concepts
• 5. Jargon
• that are instantly recognized and understood.

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• Autoplaying videos and fun captions highlighting
  important terms make social media content more
  approachable and less time-consuming.
• While watching videos, the written figures and
  facts are retained in memory easily.
• Sometimes, the main points are differentiated
  with big and bold captions to grasp the attention.

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Keeping Up The Viewership

• A survey made by Verizon Media and Public Media
  showed that 80 of American consumers watched the
  entire video with the availability of captions.
• And 50 of the participants of the mentioned
  survey admitted watching the videos on mute with
  captions.

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• Viewers can capture the essence of any video even
  in silence despite the nature of the ambiance.
• This way, the average watch time has drastically
  increased. In the middle of, on-the-go lifestyle,
  Captions keep the viewers engaged in the videos,
  and captions stand out as a center of focus among
  the visual elements.

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Translate The Captions To Widen The Audience

• According to Wyzowls State of Video Marketing
  Survey, 2020 was the year of webinars.
• There was a 16 increase in hosting webinars in
  the last two years. Such webinars can be the
  gateway to an ESL (English as Second Language)
  approach or non-native learners with captions.
• Subtitles break the language barrier and multiply
  opportunities, and it widens the reach of the
  content internationally.
• And real-time captioning can also draw in more
  audiences who might benefit from written form
  than spoken for better understanding.
• Read More

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