Facebook Ads vs. Google Ads Which One Is Better? - Jain Technosoft - PowerPoint PPT Presentation

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Facebook Ads vs. Google Ads Which One Is Better? - Jain Technosoft

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It’s a tough decision when you want to choose one advertising platform for your brand – Facebook Ads or Google Ads. With the business world becoming more and more competitive with time, advertisements play a major role in building awareness. – PowerPoint PPT presentation

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Title: Facebook Ads vs. Google Ads Which One Is Better? - Jain Technosoft


1
With the business world becoming more and more
competitive with time, advertisements play a
major role in building awareness, amidst the
large pool of competitors you stand between.
Advertisements can build your brand image, by
providing information about your products or
services to potential clients, and reminding your
existing clients about you, so that they stay
loyal to your brand and purchase from you, rather
than forgetting about you and moving over to
your competitors. In every way, advertising your
business can help in expanding your reach across
the market. With almost everything has gone
online, its likely that youve taken your
business on the Web too. Considering this, well
help you know about two best ways in which you
can advertise your brand online Facebook Ads
and Google Ads. While there are several media and
platforms where you can advertise yourself, these
two are particularly popular and effective, with
revolutionizing capabilities.
2
  • Also Read What Is Local SEO and How Can It
    Benefit Your Business?
  • Google Ads What Why?
  • Google is a place where everyone comes to solve
    their queries, or to search for something. There
    can be no better place to advertise yourself than
    Google! Advertisers bid to display their ads,
    products, and services on this search engine
    giant. Although Googles PPC pricing model is
    high, advertisers yet prefer paying the price
    because they agree that the results achieved out
    of it are awesome!
  • Google can help enhance the reach of your brand
    through banner ads and remarketing. Using the
    right keywords, and optimizing your ad can
    increase the visibility of your brand.
    Furthermore, Googles AdSense can highlight ads
    in selected areas of a website, thus grabbing
    more eyeballs.
  • Facebook Ads or Google Ads Which one to choose?
  • With the benefits of Facebook Ads and Google Ads
    clearly stated above, theres no thinking
    anymore about what all can be achieved out of
    them. But, if you are to choose only one out of
    these two, which one would it be? Thats quite a
    challenging decision, isnt it? To help you deal
    with it, well let you know some comparisons
    between the two, which can make your job easier.
  • Facebook displays ads as per the users interest,
    while Google does so based on searching
    specifically for a product/service.
  • Google focuses on bringing in business or on lead
    conversion while, Facebook emphasizes on brand
    advertising.
  • Facebook has a very low cost per lead with
    maximum reach, while Google is expensive,
    although while bringing maximum conversion rate.
  • Facebook maximizes Business-To-Customer reach,
    while Google augments Business-To-Business
    reach.
  • Both Facebook and Google can serve to hike your
    profits and increase sales. They both have
    proven to be perfect marketing and advertising
    performers. But, its up to you as to which one
    you choose. Carefully analyze the differences and
    identify what is more fruitful for your
    business.
  • If you arent able to come up with a decision,
    you can always take assistance from an
    experienced digital marketing company in India,
    who knows the ins and outs

3
of both search engines and social media. Theyll
help you choose the one platform that is most
suitable for your business.
For more information, visit https//www.jaintechn
osoft.com/
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