CBD Packaging - 6 Ways To Stand Out In A Rapidly Growing Market

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CBD Packaging - 6 Ways To

• Stand Out in a Rapidly Growing Market

One way to stand out in the rapidly growing
market is to choose purposeful packaging. In
this blog, well break down the packaging
elements CBD companies should consider.
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6 Packaging Elements that are Guaranteed to
Differentiate Your Cbd Product
Weve all heard the famous saying that
impressions are made in 7 seconds or less. But
did you know that marketing studio have
displayed that this not only applies to people,
but to brands as well? If consumers are making
their purchasing decisions in 7 seconds or less,
this means theyre not meticulously reading
through information, comparing prices, or doing
research. Instead, they are being influenced by
whatever packaging catches their attention first
and entices them the most. Here are 6 of the
packaging elements to consider including when
creating a label for your CBD product
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01 Consider a Color that is Unique
and Bold
This isnt to say that every label you design
needs to be neon or cheetah print. Sometimes a
solid black or white can increase a products
visual impact. The key to successful color choice
is analyzing what your competitors are doing.
Youll want to implement something that is
unique from everyone else something that will
draw consumers eyes immediately when sitting on
a shelf or listed on a website. Its also
important to note that label color and text color
should compliment each other well. If the text
is difficult to read, this can be extremely
problematic due to the nature of the market.
Safety instructions, THC level, etc, all need to
be clearly legible.
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02 Ensure Consumers Their Product is Pure and
Safe with Tamper
Evidence
Because CBD products are used directly on
the consumer, oftentimes even consumed,
consumers need to be reassured that their
product purity hasnt been compromised. If youre
not employing protective packaging, but your
competitors are, you will be left at a
disadvantage and likely to lose those consumer
dollars. Why would any consumer gamble their
safety or their familys safety if they can
easily find an alternative? There are several
types of tamper evidence that can be utilized to
get the job done. But, our team at Tango always
strongly encourages the use of visible tamper
evidence.
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03 Distinguishing Your Brand Using Humor and
Creativity
As mentioned before, there are already a
lot of competitors in this market, and its only
predicted to increase in the years to come.
Another way to stand out from the crowd is
through humor and creativity. Customers resonate
with brands that utilize humor or clever ideas.
Implementing these in your label will help your
consumers see your brand first, and remember it
for next time. Sometimes a little humor is all it
takes to keep your consumers coming back for
more.
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04 High Quality Packaging High
Quality Product
Packing Studio show that the majority of
consumers actually associate the quality of a
products packaging with the quality of the
product inside. This consumer purchasing habit is
even more important in the CBD industry.
Whenever a consumer is going to consume or apply
a product for their health, theyre going to be
cautious about the quality of the product.
Nobody wants to ingest a product of questionable
quality. Investing in high quality packaging for
your product will let your consumer know that
you only sell the best-of-the-best. Dont
sacrifice your products success by shaving off a
few dollars in packaging costs. It wont be
worth it in the end.
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Packaging That Photographs Well
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According to a study done by SingleCare.com on
where CBD was being purchased from, an incredible
27 of all CBD purchases were from online
retailers. This means your CBD product needs to
photograph well. Shoppers still make the same
purchasing decisions online that they do in the
store. Great looking, high quality, bold and
attention-grabbing labels will still win
consumers online just as they do on the shelf.
Make sure your label accomplishes all these
things while also looking stunning in front of
the lens.
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Phone Number
8443382646
Contact Us
Email Address
For questions or concerns
info_at_tangopackaging.com
Website www.tangopackaging.com