SEO Techniques and useful information, How it growth - PowerPoint PPT Presentation

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SEO Techniques and useful information, How it growth

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SEO is simply the umbrella term for all the methods by which you ensure the visibility of your website and its content on search engine results pages (SERPs). – PowerPoint PPT presentation

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Title: SEO Techniques and useful information, How it growth


1
SEO Techniques and useful information, How it
growth
What is SEO SEO is simply the umbrella term for
all the methods by which you ensure the
visibility of your website and its content on
search engine results pages (SERPs). Methods
range from technical practices that you can use
behind the scenes of your website (we generally
refer to this as "on-page SEO") to any "off-page"
promotional approach that you can use to
increase the visibility of your website. website
can (link building, social media
marketing). Why do you need SEO? Building a
strong site architecture and providing clear
navigation will help search engines index your
site quickly and easily. This too, more
importantly, will give visitors a good
experience using your website and encourage
repeat visits. It should be noted that Google is
paying more and more attention to user
experience.
When it comes to the amount of traffic that is
directed to your website from search engines,
the percentage is considerable and perhaps the
clearest indicator of the importance of
SEO. Indexing Indexing not only stores the
keyword and the URL from which it was found in
the database. Other information such as the
following is also stored
2
  • Keyword placement
  • Number of keywords on a page
  • Do the pages linked from here also have the
    keyword?
  • All of this information is used to assign a
    weight to all index entries, which is used to
    determine the rank. Each search engine uses
    different algorithms to assign a weight to a
    keyword.
  • Search Engine Index Query
  • This is nothing more than building a search. A
    user-supplied search keyword can be a single
    keyword or a combination of keywords. In both
    cases, this keyword is used to query the search
    engine index. When combined, a Boolean operator
    is placed in the middle as needed to refine the
    result.
  • Each search engine has its own algorithm and
    techniques for assigning weight to each keyword
    location.
  • Optimization techniques
  • In general, search engine optimization techniques
    can be divided into on-page and off-page
    optimization techniques, which are applicable to
    almost all search engines.
  • Few Important Components of Digital Marketing
    Are-
  • Digital Marketing Strategy
  • SEO Services
  • App Store optimization Services
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing Services
  • Email Marketing Services
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