WWW Or Non-WWW – Which One To Choose? - Jain Technosoft

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There was a time when everything online was just
www, but thats not the case anymore.
Businesses are now opting for non-www choices.
Why? And, what impact does that have on the
websites performance or SEO? Lets find out.
Does www or non-www impact SEO? From an SEO
perspective, it doesnt really matter whether you
use a www or non- www domain however, there are
a few pros and cons for each choice. Is www
better or non-www? WWW This type of domain name
has been used for years and is considered as
standard. It also allows you to set cookies for
your specific www subdomain. Its also easier to
set up a CDN. However, it takes longer to type in
the Web address, and also takes up more space in
the address bar. Non-WWW It is a short domain
that is easier to say and pronounce. But, its
difficult to get a CDN to work, and theres no
option to restrict cookies only to the root
domain.
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The slight advantages give the www domain a small
edge. Its more of an indirect but positive
effect, although not a very significant one.
Moreover, the benefits that www domain offer can
be replicated for non-www domains, with some
workarounds. For instance, you can use a separate
domain altogether to host your static content,
making cookie restriction functionality of a www
domain unnecessary. Can one use both www and
non-www? Technically, using both www and non-www
domains are not recommended. In fact, Google
will see both these as two different sites, which
means it will index both, thus resulting in
duplicate content issues. Also, your link equity
will be split between the two domains. This
means that your search engine rankings will
potentially be harmed. The best choice is thus
that you choose one domain over the other, and
not use both. Yet, if you still want to have
both the versions indexed, youll have to set up
and maintain both sites in Google Search Console.
Also, you can use canonical tags to prevent
duplicate content issues by specifying the
preferred version of your Web page or domain to
Google. This way you tell Google that you know
you have a duplicate version of your site, but
you also want the search engine to know which
one is to be indexed. To conclude, Understanding
all of the above-stated points, you can decide as
to which version you should use for your
business. Once you decide which one to use, make
sure that all your sitemap URLs and internal
links use the preferred version, and that you
have consistent backlinks. Nevertheless, it
seems like very soon, www domains will become
obsolete, as most people dont bother typing them
while searching for a website. What they do is
just type the brand or company name, and expect
Google to bring up that very companys website
to the forefront. If youre still unable to
decide, you can leave the decision in the hands
of professionals offering SEO services in India,
to help you better decide as to which domain
type can bring to you better benefits in terms of
website performance, user experience, and
SEO. For more information, visit
https//www.jaintechnosoft.com/